Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Oils and fats in

Oils and Fats in the US

42 pages, Oct 2015

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Trends

The category’s 5% increase in current value terms in 2015 was particularly strong for the review period and can primarily be accounted for by the dramatic increase in the price of butter. Butter began its rise in 2014, lifting the category as a whole by 4%. Oils and fats posted a current value CAGR of 3% over the review period.

Competitive Landscape

Private label as a whole led the category in 2015 with sales of US$3 billion, although the best-selling branded player continued to be Land O’ Lakes with sales of US$892 million in butter (not counting the brand’s presence in butter blends). Land O’ Lakes posted a staggering 19% value sales increase in butter in 2014, followed by a 20% rise in 2015. This can be attributed to the soaring unit price of butter. Land O’ Lakes is a member-owned agricultural cooperative with approximately 3,600 directly producing members. Under the cooperative business model, members sell their milk to Land O’ Lakes for production rather than the company operating vertically integrated dairy farms.

Prospects

Producers of spreadable fats will need to remove partially hydrogenated oils from their products as the US Food and Drug Administration (FDA) publically no longer considers trans-fats as “generally recognised as safe” for human consumption. Mandatory trans-fat labelling became effective in January 2006 in the US. This change prompted producers of margarine, regular spreadable oils and fats and cooking fats to reduce the level of trans-fats to less than 0.5g per serving, so they could list 0g of trans-fats per serving on their nutrition labels. In November 2013, the US Food and Drug Administration (FDA) announced a proposal to ban the major source of trans-fats, partially hydrogenated oils, considering them as not “generally recognised as safe” for human consumption. In June 2015, the FDA announced that the legislation will be enacted to the fullest extent by 2018. The legislation stipulates that the industry has three years to completely eliminate trans-fats from ingredient lists or products containing trans-fats will not be allowed to be sold in the US. This legislation will dramatically change the retail landscape in the coming years.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Oils and Fats Market Sample Report Oils and Fats Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oils and fats industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oils and fats industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oils and fats in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oils and fats in USA?
What are the major brands in USA?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Euromonitor International

Euromonitor International

Megatrends

Country Report

Oils and Fats in the US

New Report Guarantee

Executive Summary

New Report Guarantee

Trends

Competitive Landscape

Prospects

Samples

Overview

Why buy this report?

Samples FAQs about samples

Want to find out more about this report?

Table of Contents