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Country Report

Oils and fats in

Oils and Fats in Venezuela

35 pages, Oct 2015

US$990

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Executive Summary

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TRENDS

Since low-income households are heavy users of oils and fats, and more specifically vegetable and seed oils, the government maintains a price-control policy in categories such as corn oil and sunflower oil. This implies that retail prices in all presentations of corn oil and sunflower oil are fixed and manufacturers are unable to adjust them in concordance with escalating costs. As the result, production levels declined, which resulted in shortages. In 2014, corn oil and sunflower oil along with milk were the staples most affected by shortages. While domestic production became insufficient to meet local demand, imports declined. Given the huge volatility in global agricultural markets and the upward trend of corn prices, the regime of price controls limits the possibility of ensuring a better supply of imported corn oil.

COMPETITIVE LANDSCAPE

Alimentos Polar led oils and fats with 19% of retail value sales in 2015. The company led margarine and ranked second in spreadable oils and fats due to the performance of its Mavesa brand, which accounted for 59% and 34% of retail value sales in these categories, respectively, in 2015. In vegetable and seed oil, its Mazeite corn oil ranked second with 12% of retail value sales, behind Vatel from multinational Cargill de Venezuela CA. The extensive distribution network of Alimentos Polar reaches even the most remote areas of the country thus allowing its brands to have nationwide presence.

PROSPECTS

The end of the review period the Venezuelan economy remained in a cycle of high inflation and recession which is unlikely to change in the medium term taking into account the fall of international oil prices and the country’s high dependence on oil exports. The decline in domestic production of oils and fats was exacerbated in 2014 and 2015 by increasingly limited access to foreign currency. Recovery to pre-review period levels of production is not expected over the forecast period.

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Oils and Fats Market Sample Report Oils and Fats Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oils and fats industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oils and fats industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oils and fats in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oils and fats in Venezuela?
What are the major brands in Venezuela?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Country Report

Oils and Fats in Venezuela

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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