Olive Oil Spotlight: A Legally Healthy Fat Offers Great Business Opportunity

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals (two parts).

We aim to map the growth opportunities of olive oil, on the back of its health benefits officially approved by the EU. This report touched on Bright’s acquisition of the Italian prestige brand Filippo Berioand the movements to protect authenticity amid the rise of production beyond the Mediterranean region.

Legally approved healthy properties

Legally approved healthy property facilitates the marketing and consumption of olive oil. Global retail sales amounted to USD14 billion in 2016 and the market is expected to continue to expand.

Fluctuation of the harvest in the Mediterranean

Fluctuation of the harvest in the Mediterranean region affects the retail price while increased cultivation and market demand in India point to positive prospects.

Facing the influx of mixed quality

Facing the influx of mixed quality in an increasingly crowded marketplace, mainstream and traditional growers are right to be proactive to protect the authenticity of their produce and brands for long-term sustainability. “New world growers” such as India are improving their cultivation and consumption; the world olive map could potentially reshape in the future.