The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2016
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Omega-3 fatty acids have long been associated with health benefits in a number of areas, with vast consumption coming through supplements and fresh fish. In addition, attempts have been made to fortify food and beverages, to boost intake and enhance product value. In recent years, progress has stalled as interest has dwindled. This report examines the factors dictating omega-3 fortification, looking at current consumption, before considering the future of omega-3s in food and beverages.
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The number of products including omega-3 fatty acids is limited, with technical factors a major reason for this. Even in those areas which do have omega-3 fortified products, growth is slow and it appears that consumer demand is lacking.
The era of food simplicity means that the addition of any ingredient that is not essential is questioned. Consequently, omega-3 fortification is at odds with the biggest current trend in food and beverages. On trend consumers are likely to be asking for less fortification not more.
New breakthroughs in the methods of incorporating omega-3 fatty acids are being developed which will allow these ingredients to be used in a wider variety of products. Product expansion could encourage uptake from a new consumer base.
Over 2010-2015, Asia Pacific recorded only marginally less consumption growth of omega-3s than all six other regions covered by Euromonitor International combined. Over 2015-2020, consumption in Asia Pacific is forecast to grow by 2,085 tonnes, more than twice the level of growth in all six other regions.
There are increasing reports that consumers in several markets are failing to get the required level of omega-3 intake to prevent cognitive and cardiovascular disorders. Often this is juxtaposed against a failure to consume an adequate level of fresh fish. While consumption in early life is helped through strong fortification of milk formula products, after this there is no way of ensuring consumers receive the requisite levels of omega-3.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.