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Global Survey Report
Omnichannel Retailing Habits of the Hyperconnected Consumer
Sep 2015
US$1,450Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Passport Survey explores the omnichannel retailing habits of hyperconnected consumers as they switch between various tech devices and in-store channels while shopping. Results are based on responses to Euromonitor’s Hyperconnectivity survey, fielded in 2014, which includes 8,100 online consumers ranging in age from 15 to 65+ and living in 16 major markets.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Hyperconnected consumers provide insights into future retail trends
This report explores the ways in which hyperconnected consumers use technology while shopping, particularly "omnichannel" habits of switching between internet-enabled devices and physical stores.
Tech-savvy consumers now use multiple devices when shopping; the rise of mobile internet access and spread of consumer electronics has spawned a new consumer segment: hyper-connected consumers.
The always-connected shopper relies heavily on internet resources when deciding what and when to buy. On-line access via the phone, tablet or laptop gives access a vast information bank from experts, retailers and other consumers.
Hyperconnected consumers are a critical target for retailers and brands looking ahead.
While technology usage still varies greatly across geographies and demographics, there is no doubt that shopping is becoming more digital.
Companies crafting their digital strategy should look to hyperconnected consumers for insights into how their customers will want to interact with them in the future, whether in physical stores, online, or via mobile.
Want to find out more about this report?
Request more informationTable of Contents
Shopping and the Hyperconnected Consumer
Hyperconnected consumers provide insights into future retail trends
Variety of channels lets consumers choose how to shop
Omnichannel shopping gives consumers complete flexibility
Omnichannel retailing leads to in-store, online, and mobile purchases
Omnichannel Habits of In-store Shoppers
A closer look at common in-store purchases
How do shoppers end up in a physical store?
Webrooming appeals to information-hungry in-store shoppers
Extreme in-store shoppers remain loyal to stores, but not exclusively
Attract more consumers into stores with rewards and technology
Omnichannel Habits of Online Shoppers
A closer look at common online purchases
How do shoppers end up buying online?
Online shoppers showroom in order to examine a product in-person
Extreme online shoppers hint at a future without physical stores
Entice more consumers to buy online with improved convenience
Mobile Impact on Omnichannel Retailing
A closer look at common mobile purchases
Mobile shopping habits vary widely across consumer groups
How do shoppers end up buying via a mobile device?
New ways to use mobile could be the future of omnichannel
Reaching Shoppers Across Platforms and Devices
Linking hyperconnected consumers with omnichannel opportunities
Whether physical or digital, shopping should be convenient
Ensure that product (and customer) information is transparent
Fulfill desire for immediacy with “buy now” options across channels
Research Overview
Background on the Hyperconnectivity survey
Overview of Methodology
Endnotes (1)
Endnotes (2)
Endnotes (3)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Survey Reports
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- Characterising the World’s College Students | Oct 2012
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- Consumer Shopper Types: China | Jul 2016
- Consumer Shopper Types: France | Jul 2016
- Consumer Shopper Types: Germany | Jun 2016
- Consumer Shopper Types: India | Jul 2016
- Consumer Shopper Types: Japan | Jun 2016
- Consumer Shopper Types: Russia | Jul 2016
- Consumer Shopper Types: United Kingdom | Jul 2016
- Consumer Shopper Types: United States | Jul 2016
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- Consumer Types: Introduction | Oct 2012
- Consumer Types: The Content Streamer | Oct 2012
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- Consumer Types: The Undaunted Striver | Oct 2012
- Consumer Types: United Kingdom | Jan 2015
- Consumer Types: United States | Jan 2015
- Consumers in the Digital World: Hyperconnectivity and Technology Trends | Apr 2015
- Digital Consumers and the Technology Frontier (Overview) | Oct 2012
- Dining Out Around the World | Jul 2013
- Global Consumer Trends: Summary of 2013 Survey Results | Oct 2013
- Green – and Not So Green – Consumers | Dec 2012
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- Out and About Automobile Results Executive Summary | Jun 2013
- Out and About Travel Results Executive Summary | Apr 2013
- Path to Purchase: Apparel and Footwear | Aug 2014
- Path to Purchase: Toys and Games | Dec 2013
- Personal Appearances: Global Consumer Survey Results on Apparel, Beauty and Grooming | Jul 2014
- The In-store vs Online Battle for Consumers’ Wallets | Feb 2013
- The Middle Class at Home: Executive Summary of Survey Results | Jul 2013
- The Power of Price | Jan 2013
- Vegetarianism and Other Meat-Restricted Diets | Oct 2012
- Young People on Food and Drink | Oct 2012
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Complete Catalogue
Survey Reports
- Boomers as Consumers | Oct 2012
- Characterising the World’s College Students | Oct 2012
- Consumer Healthy Living | Dec 2011
- Consumer Shopper Types: Brazil | Jun 2016
- Consumer Shopper Types: China | Jul 2016
- Consumer Shopper Types: France | Jul 2016
- Consumer Shopper Types: Germany | Jun 2016
- Consumer Shopper Types: India | Jul 2016
- Consumer Shopper Types: Japan | Jun 2016
- Consumer Shopper Types: Russia | Jul 2016
- Consumer Shopper Types: United Kingdom | Jul 2016
- Consumer Shopper Types: United States | Jul 2016
- Consumer Shopping and Spending | Dec 2011
- Consumer Types: Introduction | Oct 2012
- Consumer Types: The Content Streamer | Oct 2012
- Consumer Types: The Savvy Maximiser | Oct 2012
- Consumer Types: The Secure Traditionalist | Oct 2012
- Consumer Types: The Undaunted Striver | Oct 2012
- Consumer Types: United Kingdom | Jan 2015
- Consumer Types: United States | Jan 2015
- Consumers in the Digital World: Hyperconnectivity and Technology Trends | Apr 2015
- Digital Consumers and the Technology Frontier (Overview) | Oct 2012
- Dining Out Around the World | Jul 2013
- Global Consumer Trends: Summary of 2013 Survey Results | Oct 2013
- Green – and Not So Green – Consumers | Dec 2012
- Mothers | Jul 2013
- Out and About Automobile Results Executive Summary | Jun 2013
- Out and About Travel Results Executive Summary | Apr 2013
- Path to Purchase: Apparel and Footwear | Aug 2014
- Path to Purchase: Toys and Games | Dec 2013
- Personal Appearances: Global Consumer Survey Results on Apparel, Beauty and Grooming | Jul 2014
- The In-store vs Online Battle for Consumers’ Wallets | Feb 2013
- The Middle Class at Home: Executive Summary of Survey Results | Jul 2013
- The Power of Price | Jan 2013
- Vegetarianism and Other Meat-Restricted Diets | Oct 2012
- Young People on Food and Drink | Oct 2012
- Youth in Mexico | Oct 2012