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Strategy Briefing

Online Grocery in Mexico: Status Quo and Key Strategies

30 pages, Jul 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Online sales accounted for just 3% of all retail sales in Mexico in 2017, but consumers increasingly turn to the internet to discover, research, and find the best places to purchase items of all types, including grocery products. Walmart and delivery platforms such as Rappi lead online grocery in Mexico in 2018, but there are opportunities for other retailers as well as brands to use the internet as a strategic tool even as the majority of sales continue to take place offline.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Online grocery in Mexico is small but growing

Online sales accounted for just 3% of all retail sales in Mexico in 2017, but consumers increasingly turn to the internet to discover, research, and find the best places to purchase items of all types, including grocery products. Retailers should be prepared to make online sales, and also build out online capabilities to support store-based sales.

Walmart, delivery platforms lead online grocery in Mexico

Walmart, with a comparatively long experience selling online in Mexico via Superama, and delivery platforms such as Rappi and Corner shop led online grocery sales in 2017 in Mexico. The delivery platforms generally offer a better user experience, stronger customer service, and high levels of convenience via the ability to order from many different retailers.

Brands begin to sell direct online in Mexico

Beyond retailers, fast-moving consumer goods brands in Mexico are increasingly selling directly to consumers via the internet. Nestlé, GrupoModelo and My Coffee Box are three examples of companies thinking creatively about how to reach Mexican consumers via the internet.

Retailers and brands alike must continue to innovate and build relationships

Both established grocery retailers and food and beverage brands must think creatively about how to use the internet to support their strategic goals.Companies should not seek to retrofit offline strategies into an online context, but rather identify differences in the offline and online consumer, tailor promotions, pricing, and pack sizes for each channel, and be proactive in building stronger, direct relationships with loyal customers via the internet.

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Introduction

Scope

Key findings

Online Grocery in Mexico Today

Internet retailing a small but fast-growing channel in Mexico

Food and drink internet retailing size

Who is buying groceries online in Mexico?

Key Players and Case Studies

Who is selling groceries online in Mexico?

Market composition: Secondary players

Key player: Walmart

Walmart’s omnichannel strategy

Case study: Chedraui (1)

Case study: Chedraui (2)

Logistics companies

Cornershop profile

Rappi profile

Mercadoni profile

Brands selling direct

Case study: Nestlé

Case study: Grupo Modelo

Case study: MyCoffeeBox

Takeaways and Outlook

Recommendations for retailers

Recommendations for brands

Appendix

Delivery platforms comparison

Retailers: Channels and features

Retailers and delivery platforms: GooglePlay downloads and ratings

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Megatrends

Strategy Briefing

Online Grocery in Mexico: Status Quo and Key Strategies

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Online grocery in Mexico is small but growing

Walmart, delivery platforms lead online grocery in Mexico

Brands begin to sell direct online in Mexico

Retailers and brands alike must continue to innovate and build relationships

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Online Grocery in Mexico Today

Internet retailing a small but fast-growing channel in Mexico

Food and drink internet retailing size

Who is buying groceries online in Mexico?

Key Players and Case Studies

Who is selling groceries online in Mexico?

Market composition: Secondary players

Key player: Walmart

Walmart’s omnichannel strategy

Case study: Chedraui (1)

Case study: Chedraui (2)

Logistics companies

Cornershop profile

Rappi profile

Mercadoni profile

Brands selling direct

Case study: Nestlé

Case study: Grupo Modelo

Case study: MyCoffeeBox

Takeaways and Outlook

Recommendations for retailers

Recommendations for brands

Appendix

Delivery platforms comparison

Retailers: Channels and features

Retailers and delivery platforms: GooglePlay downloads and ratings

Why buy this report?

Want to find out more about this report?

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