The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2018
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Online sales accounted for just 3% of all retail sales in Mexico in 2017, but consumers increasingly turn to the internet to discover, research, and find the best places to purchase items of all types, including grocery products. Walmart and delivery platforms such as Rappi lead online grocery in Mexico in 2018, but there are opportunities for other retailers as well as brands to use the internet as a strategic tool even as the majority of sales continue to take place offline.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Online sales accounted for just 3% of all retail sales in Mexico in 2017, but consumers increasingly turn to the internet to discover, research, and find the best places to purchase items of all types, including grocery products. Retailers should be prepared to make online sales, and also build out online capabilities to support store-based sales.
Walmart, with a comparatively long experience selling online in Mexico via Superama, and delivery platforms such as Rappi and Corner shop led online grocery sales in 2017 in Mexico. The delivery platforms generally offer a better user experience, stronger customer service, and high levels of convenience via the ability to order from many different retailers.
Beyond retailers, fast-moving consumer goods brands in Mexico are increasingly selling directly to consumers via the internet. Nestlé, GrupoModelo and My Coffee Box are three examples of companies thinking creatively about how to reach Mexican consumers via the internet.
Both established grocery retailers and food and beverage brands must think creatively about how to use the internet to support their strategic goals.Companies should not seek to retrofit offline strategies into an online context, but rather identify differences in the offline and online consumer, tailor promotions, pricing, and pack sizes for each channel, and be proactive in building stronger, direct relationships with loyal customers via the internet.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.