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Strategy Briefing

Online Grocery: Strategies for Growth

41 pages, Oct 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Internet retailing for grocery products remains underdeveloped compared to other categories less impacted by the challenges linked to selling food and drinks online. However, large grocery retailers have made strong gains in some markets, with the rise of drive-through units in France and home delivery in the UK. This report examines the performance of food and drink internet retailing and the multi-channel strategies of key players, as well as the emergence of pure play internet retailers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Online food and drinks sales remain small

Food and drink internet retailing remains relatively underdeveloped globally compared to many other product categories. However, logistics provides a key strong growth and opportunities, with many retailers exploring innovative delivery and automated pick-up solutions.

Variable market maturity in food and drink

Online food and drink sales in France, the UK and some other markets, are relatively mature; showcasing the potential in other developed markets initially, and subsequently in advanced emerging markets, such as China. Pure play internet retailers in these markets are expanding rapidly and innovating to gain market share.

Home delivery: the UK shows the way for global players?

UK home delivery has been refined by retailers over several years and can provide valuable learning for global retailers. Although the combination of high population density, concentration of wealth in the South East of England and higher margins in grocery retailing compared to the European average are unique factors.

Multi-channel developments: click-and-collect models and innovations

Solving the “last-mile” equation (reducing the costs of residential delivery) remains elusive in grocery retailing. However the rapid development of drive-through units in France, shows a click-and-collect model that retailers see as more profitable than home delivery. In Japan and the UK, store-based click-and-collect has made strong inroads, notably with retailers using their convenience store networks.

Pure play retailers are minor players but evolving rapidly

While pure play internet retailers remain relatively niche players in grocery categories, the growth of China’s Yihaodian and the UK’s Ocado highlight the potential rise of these companies, helped by developing partnerships with other grocery retailers.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Scope of the Report

Scope

Introduction

Key findings

Internet retailing sales gain traction for key global grocery retailers

Still at Early Stages of Development

Food and drink internet retailing: Low sales but growth picking up

Food and drink a minor category in internet retailing despite growth

Food and drink’s share in internet retailing; strong global disparities

Developed markets dominate food and drink internet retailing sales

Per capita spending: Significant level in a few developed markets

Case study: UK driven by major players’ multi-channel reach

The UK’s largest grocery retailers: Strong online growth ambitions

Expertise gained in the UK a model for strategies in other markets

Japan and South Korea: Internet retailing versus store-based sales

Variations in levels of maturity linked to prevalent delivery mode

Still at Early Stages of Developmentment

Population density a key factor in making home delivery profitable

Multi-Channel Strategies

Multi-channel: Providing cost-effective and convenient solutions

Click-and-collect versus home delivery: Offering seamless services

Broader reach to cover new cities helped by multi-channel solutions

Japan and UK: Click-and-collect using convenience store network

Case study: Drive-through units a major market driver in France

Rise of drive-through click-and-collect boosts online sales in France

Low-impact units bring wider reach but expose concept limitations

Several types of drive-through exist and is the concept profitable?

Click-and-collect units next to hypermarkets and at transport hubs

Can hard discounters become significant multi-channel retailers?

S oft discounters and low-price supermarkets: tentative steps online

Operational efficiency: In-store pick-up vs centralised distribution

Pure Play Retailers’ Emergence?

Ocado: Can a pure play retailer gain sufficient scale of operation?

Ocado: Private label for core categories complements niche ranges

China’s pure play online retailers: Ambitious growth strategies

AmazonFresh tests show ambitions, but limitations remain potent

Amazon testing delivery solutions shows limits of pure play model

Le Shop and Peapod: pure play retailers tie in with grocery retailers

Conclusion

Future d rivers vs. constrains: Implications for consumers

Future drivers vs. constrains: Implications for suppliers

Strategies to benefit from socio-demographic growth drivers

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Megatrends

Strategy Briefing

Online Grocery: Strategies for Growth

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Online food and drinks sales remain small

Variable market maturity in food and drink

Home delivery: the UK shows the way for global players?

Multi-channel developments: click-and-collect models and innovations

Pure play retailers are minor players but evolving rapidly

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Introduction

Key findings

Internet retailing sales gain traction for key global grocery retailers

Still at Early Stages of Development

Food and drink internet retailing: Low sales but growth picking up

Food and drink a minor category in internet retailing despite growth

Food and drink’s share in internet retailing; strong global disparities

Developed markets dominate food and drink internet retailing sales

Per capita spending: Significant level in a few developed markets

Case study: UK driven by major players’ multi-channel reach

The UK’s largest grocery retailers: Strong online growth ambitions

Expertise gained in the UK a model for strategies in other markets

Japan and South Korea: Internet retailing versus store-based sales

Variations in levels of maturity linked to prevalent delivery mode

Still at Early Stages of Developmentment

Population density a key factor in making home delivery profitable

Multi-Channel Strategies

Multi-channel: Providing cost-effective and convenient solutions

Click-and-collect versus home delivery: Offering seamless services

Broader reach to cover new cities helped by multi-channel solutions

Japan and UK: Click-and-collect using convenience store network

Case study: Drive-through units a major market driver in France

Rise of drive-through click-and-collect boosts online sales in France

Low-impact units bring wider reach but expose concept limitations

Several types of drive-through exist and is the concept profitable?

Click-and-collect units next to hypermarkets and at transport hubs

Can hard discounters become significant multi-channel retailers?

S oft discounters and low-price supermarkets: tentative steps online

Operational efficiency: In-store pick-up vs centralised distribution

Pure Play Retailers’ Emergence?

Ocado: Can a pure play retailer gain sufficient scale of operation?

Ocado: Private label for core categories complements niche ranges

China’s pure play online retailers: Ambitious growth strategies

AmazonFresh tests show ambitions, but limitations remain potent

Amazon testing delivery solutions shows limits of pure play model

Le Shop and Peapod: pure play retailers tie in with grocery retailers

Conclusion

Future d rivers vs. constrains: Implications for consumers

Future drivers vs. constrains: Implications for suppliers

Strategies to benefit from socio-demographic growth drivers

Why buy this report?

Want to find out more about this report?

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