Many of the biggest strategic questions in consumer foodservice can be traced back to developments in online ordering, mobile payments and demand for delivery service. This global briefing explores the intersections of these three movements, the driving forces behind them, and their long-term implications for global dining out culture.
Consumers are dining out more than ever –and grocery shopping less –and their expectations when it comes to what they want from a restaurant are changing. They want their experiences to be quick, casual and flexible, and they often want to “dine out” without actually leaving the house.
Technological innovation has helped online ordering and payments; mobile ordering, payments and engagement; and delivery service all play key roles in the restaurant experience. It has offered new ways to order, pay and engage, and operators are now needing to adapt to changing demand in entirely new ways.
Two key lifestyle mega-trends are helping drive demand in all three of these areas. Around the world, many consumers are increasingly identifying as “foodies” or gourmets, who have high expectations when it comes to the quality of ingredients and daily dining experiences. At the same time, many consumers now lack the ability, time or desire to cook for themselves.
To serve this demand, a new tier of competitors has emerged that compete for dining out occasions without actually being restaurants themselves. These include third-party delivery platforms, meal delivery subscription services, recipe box delivery services and kitchen sharing apps.
Changes are apparent within restaurants, too. Tech-savvy consumers have altered ideas of what it means to be served well, even in the absence of traditional table service.
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