Internet retailing is one of the fastest growing channels in pet care but it still accounts for only a small proportion of total pet care. This report examines the performance of pet care internet retailing and the multi-channel strategies of key players, as well as future prospects for the channel’s development.
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Pet care internet retailing remains relatively underdeveloped globally compared to many other product categories for which online sales have made strong inroads, due to easier logistics.
However, it has seen strong growth and presents good opportunities. With retailers exploring innovative delivery and automated pick-up solutions, it may reach greater scale.
Led by Amazon.com, internet retailers are working hard to shorten delivery times for online orders from days to hours, putting pressure on bricks-and-mortar retailers.
Many bricks-and-mortar retailers are seeking to develop omni-channel strategies that embrace both the online and offline channels, either internally or via mergers and acquisitions.
Internet retailing has significant potential to drive growth in sales of premium pet food by making it more accessible to the “long tail” of consumers in markets who are relatively underserved by bricks-and-mortar retailers.
With rising smartphone and wearable electronics penetration, strategies need to integrate all channels and target pet owners across a multitude of platforms with customised offers and promotions.