The report illustrates how invaluable extracting, harvesting and organising millions of data points from online retailers can enable suppliers to find potential opportunities from existing and uncovered price gaps within specific retailers. The data can be used to identify price gaps that can potentially capture greater margin and maximise profitability. The report utilises Brazilian online retailer Strawberrynet as an example - the approach is applicable to any industry/category/ retailer/
This report comes in PPT.
The largest share of SKUs are priced between USD50-100, accounting for 41% (131 SKUs) of all 50ml anti-ager SKUs retailed through Strawberrynet’s online portal
Combined, SKUs between USD50-200 account for nearly 80% of all 50ml anti-agers
The top 10 suppliers account for 64% of all 50ml anti-ager SKUs available
L’Oréal Groupe has the largest brand portfolio on offer at Strawberrynet
L’Oréal’s available SKUs through Strawberrynet are evenly spread above and below the average median price for 50ml anti-agers available through the online retailer
The Lancôme brand accounted for 27% of all L’Oréal Groupe’s available SKUs, with a median SKU price of USD128.55
Potential areas to challenge L’Oréal are at price points between SkinCeuticals and Helena Rubinstein at the higher end and between Vichy and Biotherm at the lower end
Significant gaps exist for suppliers willing to exploit the lowest price points within the mass end of the price spectrum. For example, a gap of 46% or USD4.23 exists between Coryse Salomé Competence and L’Oréal Wrinkle Expert SKUs
Several other gaps exist within the
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
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