In 2021, people have objections to booking the buying their trips through online travel agents and intermediaries, because of the problems previously experienced with regards to trips booked pre-pandemic, which then had to be cancelled or postponed due to the event of COVID-19. This created an extremely complicated situation and, in many cases, was not handled so well by online operators due to the lack of large customer service centres.
One of the greatest benefits offered by online travel agents and intermediaries was the possibility of making travel payments in up-to-12 interest-free instalments, which appealed to a large and price-sensitive customer base. However, given the ongoing and complicated economic situation in Argentina, a decline in funding for the travel and tourism industry, and the complexities around re-opening borders, this option ceased to exist.
It is crucial that online travel agents and intermediaries regain the trust of travellers through ensuring good after-sales service, as well as trip cancellation insurance. Given the uncertain and complex situation regarding global travel, it is even more essential that customers feel they can trust their agent should things go awry again.
Throughout the time of the pandemic, many airlines, hotels and car rental companies have been offering increasingly competitive prices via their own websites, thus avoiding the need for commission paid to intermediaries and giving an improved service directly to the end users. Such channels pose a threat to online travel agents and intermediaries, thus agents will also need to generate good negotiations with different players in the industry in order to be able to compete on price.
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Understand the latest market trends and future growth opportunities for the Travel Retail industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Travel Retail research and analysis database.
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