While there is expected to be an increase in current value sales of online travel and intermediaries in 2021, compared with the disastrous trading year of 2020, value sales are expected to still be well below pre pandemic levels. In 2021, there is still a great deal of uncertainty around travel, with COVID-19 infections high both in Croatia and worldwide and consumers are wary of planning holidays, particularly abroad.
Consumers’ priorities when booking a holiday have changed. In particular, consumers want the ability to modify or cancel their bookings easily and expect online booking platforms to be transparent with regards to cancellation conditions, refund procedures, and insurance options.
The outlook is positive for online travel intermediaries with constant value sales surpassing pre pandemic levels by 2026. The pandemic has accelerated the move towards online platforms.
The changing demographic of the Croatian population will also help to drive value sales from brick-and-mortar outlets to online platforms. As an increasing proportion of the population becomes comfortable operating in the digital sphere, this will benefit online travel intermediaries.
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This report originates from Passport, our Travel Retail research and analysis database.
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