In the same way as other non-essential services, traditional travel agencies also had to close their offices during the critical periods of the pandemic. Although demand was low during this time, there were also Hungarians who started to plan trips well ahead, with the principle of arranging something to look forward to when there were able.
Domestic travel is the winner of the 2021 rebound, mostly due to biosafety reasons and the uncertainties related to vaccine passports and travelling abroad/returning to Hungary. This is convenient for online intermediaries such as szallas.
As seen across other industries, such as retailing and consumer foodservice, online channels became key to survival for operators during the time of the pandemic. Hungarians quickly switched to online platforms as brick-and-mortar offices were closed and/or it was not advised to visit physical outlets.
With people having missed out on holidays, leisure travel (and more) during the time of the pandemic, a robust demand for beach holidays has emerged, whereby travellers can finally enjoy some true rest, relaxation and rejuvenation after the stresses of the past 12-to-18 months. This provides excellent opportunities for intermediaries, especially those with online platforms, to sell both traditional packages and mix-and-match lodging, airline tickets, essentials and extras to customers who would like to tailor and manage their own vacations.
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Understand the latest market trends and future growth opportunities for the Travel Retail industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Travel Retail research and analysis database.
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