Online travel agents face several major threats and challenges in their operations in Kenya. Fraud is a significant concern that impacts both clients and companies, resulting in financial losses and eroding trust in online bookings.
In the forecast period, offline intermediaries in the booking industry may face certain challenges compared to their online counterparts. Online intermediaries have gained significant momentum in recent years due to their convenience, accessibility, and ability to provide a wide range of options.
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Understand the latest market trends and future growth opportunities for the Booking industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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