Despite the negative general impact of COVID-19 on all aspects of travel, it is accelerating the transition from the offline to the online channel. The pandemic has driven a shift to e-commerce in general, as it has made many local consumers less wary of making purchases online.
COVID-19 has put travel intermediaries under severe strain. During the early stages of the pandemic in 2020, tour operators were forced to organise the return of Russian tourists from abroad at their own expense.
It remains quite difficult for local consumers to travel abroad due to COVID-19 restrictions, and many are reluctant to do so anyway due to the perceived risk of contagion. As a result, a majority of travel intermediaries have switched their focus to developing a domestic product.
There will be very strong growth in retail current value sales of online travel during the forecast period. One of the main consequence of the pandemic has been to demonstrate the importance of a strong online presence for travel businesses.
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The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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