2021 has been far from a normal or successful year for travel intermediaries with many people still avoiding travelling abroad. This is due to fears over COVID-19, the inconvenience created by additional entry requirements and the financial challenges created by the pandemic.
Online travel sales are seeing strong growth in Ukraine in 2021 with the COVID-19 pandemic having pushed more consumers online due to fears over visiting store-based travel intermediaries. Furthermore, online travel sales are also benefiting from higher broadband penetration and the growth of smartphones.
Ukraine lags behind most European nations in terms of digital connectivity, with internet penetration in the country standing at 69% in 2021, although it is projected to reach 81% by 2026 (according to Euromonitor data). Rural and remote areas have the poorest internet coverage but this is expected to improve over the forecast period.
As research and booking of travel products becomes ever more commonplace in Ukraine, digital services are expected to increasingly evolve towards frictionless ecosystems. Bundling of services is becoming common and this is being reflected in merger and acquisition activity.
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Understand the latest market trends and future growth opportunities for the Booking industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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