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Strategy Briefing

Online Travel in the BRICS Presentation

21 pages, Nov 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Despite recent headline news about the slowdown experienced in the BRICS economies, these countries continue to command strong appeal. BRICS consumers are moving online in their droves and together make up 38% of the world’s netizens. For travel players engaging with consumers in a travel mobile-social space will be critical for future success.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Online Travel: BRICS still hot

Despite recent headline news about the slowdown experienced in the BRICS economies, these countries continue to command strong appeal, accounting for 40% of the world’s population, 22% of its GDP and a staggering 58% of middle-class income.

China leads the pack

Thanks to the world’s largest online population, China is poised to become one of the top markets for e-commerce, with local travel companies faring well. The growth of independent travel in the country is also favouring online sales.

BRICS punch below their weight

In the BRICS, the fundamentals are in place for tourism demand. However, the share of online travel is low in the BRICS, at only 7% compared to the group’s comparative share of smartphone users (35%), m-commerce (23%) and outbound tourism demand (14%).

Mobile is fast-growing

Smartphones are becoming more mainstream across the BRICs, encouraging m-commerce. Mobile travel sales are steadily increasing in all BRIC countries, although from a small base.

Social media frenzy

In the BRICS, word of mouth is key. Social media giants like Facebook and Twitter have high profiles in countries like Brazil, Russia and India, while home-grown players are also strong, but are banned in China.

Challenges remain

Structural challenges include rolling out internet connectivity from urban to rural areas, the slow uptake of credit cards, consumer attitudes to e- and m-commerce and the associated risk of fraud. Censorship of social media sites and privacy issues with regard to big data will be hotly debated.

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Introduction

Scope

Key findings

BRICS continue to offer strong growth potential

Fast-changing Landscape

Internet penetration on the up

Exponential smartphone growth

Yet BRICS punch below their weight in online travel

Social media crazy

Harnessing the power of travel social

Information sources used for trip planning: Word of mouth key

Growth Potential

Tourism demand critical to online development

Growing influence on a global stage

Online rankings: Where in the world are the BRICS?

Room for substantial development

Competitive online marketplace

Opportunities and Challenges

Opportunities and threats

Positive outlook but challenges ahead

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Megatrends

Strategy Briefing

Online Travel in the BRICS Presentation

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Online Travel: BRICS still hot

China leads the pack

BRICS punch below their weight

Mobile is fast-growing

Social media frenzy

Challenges remain

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

BRICS continue to offer strong growth potential

Fast-changing Landscape

Internet penetration on the up

Exponential smartphone growth

Yet BRICS punch below their weight in online travel

Social media crazy

Harnessing the power of travel social

Information sources used for trip planning: Word of mouth key

Growth Potential

Tourism demand critical to online development

Growing influence on a global stage

Online rankings: Where in the world are the BRICS?

Room for substantial development

Competitive online marketplace

Opportunities and Challenges

Opportunities and threats

Positive outlook but challenges ahead

Why buy this report?

Want to find out more about this report?

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