The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2013
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Online travel sales are experiencing robust growth in all BRIC countries, favoured by rising disposable incomes and growing internet penetration, and by the advent of tech savvy middle classes longing to explore the world. Air bookings are currently the most developed category for online travel sales in these countries, with travel accommodation quickly gaining ground. Mobile travel sales currently represent only a small niche, but are poised to increase rapidly over the next five years.
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Online travel is booming in the BRICs, thanks to rising disposable incomes, a growing demand for travel and increased internet penetration in all four countries.
Both travel companies and consumers in the BRICs are embracing social media, using them to build mutually beneficial relationships, share reviews and opinions, and send and receive customer feedback.
Smartphones are becoming more mainstream across the BRICs, encouraging m-commerce. Mobile travel sales are steadily increasing in all BRIC countries, although from a small base.
Thanks to the world’s largest online population, China is poised to become one of the top markets for e-commerce, with local travel companies faring well. The growth of independent travel in the country is also favouring online sales.
Online travel purchases in India are still low, considering the country’s size, but thanks to rising internet penetration and increased trust in online purchasing, sales are predicted to grow rapidly in the next five years.
Online travel retail is rising fast in Russia mainly in Moscow and St Petersburg, while outside of the main cities low internet penetration is still hampering growth.
Brazilians are avid social media users and trust their online connections for recommendations of travel bookings. Fast growing internet penetration is favouring the take off of air online bookings, with other categories still lagging.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.