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Strategy Briefing
Online Travel in the BRICS
47 pages, Oct 2013
US$1,200
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Online travel sales are experiencing robust growth in all BRIC countries, favoured by rising disposable incomes and growing internet penetration, and by the advent of tech savvy middle classes longing to explore the world. Air bookings are currently the most developed category for online travel sales in these countries, with travel accommodation quickly gaining ground. Mobile travel sales currently represent only a small niche, but are poised to increase rapidly over the next five years.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Online travel boom
Online travel is booming in the BRICs, thanks to rising disposable incomes, a growing demand for travel and increased internet penetration in all four countries.
Social media is key
Both travel companies and consumers in the BRICs are embracing social media, using them to build mutually beneficial relationships, share reviews and opinions, and send and receive customer feedback.
Mobile channel growing fast
Smartphones are becoming more mainstream across the BRICs, encouraging m-commerce. Mobile travel sales are steadily increasing in all BRIC countries, although from a small base.
China leading the way
Thanks to the world’s largest online population, China is poised to become one of the top markets for e-commerce, with local travel companies faring well. The growth of independent travel in the country is also favouring online sales.
India’s potential yet to be reached
Online travel purchases in India are still low, considering the country’s size, but thanks to rising internet penetration and increased trust in online purchasing, sales are predicted to grow rapidly in the next five years.
High demand from urban Russians
Online travel retail is rising fast in Russia mainly in Moscow and St Petersburg, while outside of the main cities low internet penetration is still hampering growth.
Social media craze in Brazil
Brazilians are avid social media users and trust their online connections for recommendations of travel bookings. Fast growing internet penetration is favouring the take off of air online bookings, with other categories still lagging.
What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
Market Background
Internet penetration in the BRICs
Smartphone penetration in the BRICs
Social media in the BRICs
Where are the BRICs in the world ranking for online travel?
Where are the BRICs in the world ranking for online travel?
Online Travel in China
Online travel sales in China
Top online travel retail players
Key issues for Chinese travellers and the internet
Social media in China
Mobile travel in China
Case study: Ctrip.com
Ctrip
SWOT: Online travel in China
Online Travel in India
Online travel sales in India
Top online travel retail players
Key Issues for Indian travellers and the Internet
Most popular social media
Mobile travel in India
Case study: Yatra
Yatra
SWOT: Online travel sales in India
Online travel in Russia
Online travel sales in Russia
Online Travel in Russia
Top online travel retail players
Key issues for Russian travellers and the internet
Most popular social media
Mobile travel in Russia
Case study: Anywayanyday
Anywayanyday
SWOT: Online travel in Russia
Online Travel in Brazil
Online travel sales in Brazil
Top online travel retail players
Brazilian travellers and the Internet
Most popular social media
Mobile travel in Brazil
Case study: B2W Viagens
B2W Viagens
SWOT: Online travel in Brazil
Report Definitions
Definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Travel and Tourism in Swaziland | Oct 2013
- Travel and Tourism in Syria | Jul 2014
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- Travel and Tourism in US Virgin Islands | Jul 2014
- Travel in Albania | Oct 2015
- Travel in Algeria | Oct 2017
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- Travel in Angola | Aug 2016
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- Travel in Aruba | Aug 2016
- Travel in Australia | Oct 2017
- Travel in Austria | Sep 2018
- Travel in Azerbaijan | Sep 2018
- Travel in Bahamas | Aug 2016
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- Travel in Bangladesh | Aug 2016
- Travel in Barbados | Aug 2016
- Travel in Belarus | Oct 2017
- Travel in Belgium | Sep 2018
- Travel in Belize | Aug 2016
- Travel in Bermuda | Aug 2016
- Travel in Bolivia | Oct 2017
- Travel in Bosnia-Herzegovina | Oct 2017
- Travel in Brazil | Sep 2018
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- Travel in Estonia | Oct 2017
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- Travel in Finland | Sep 2018
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- Travel in Germany | Sep 2018
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- Travel in Greece | Sep 2018
- Travel in Grenada | Aug 2016
- Travel in Guadeloupe | Aug 2016
- Travel in Guatemala | Oct 2017
- Travel in Guyana | Oct 2015
- Travel in Haiti | Aug 2016
- Travel in Honduras | Aug 2016
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- Travel in Hungary | Sep 2018
- Travel in Iceland | Oct 2017
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- Travel in Ireland | Sep 2018
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- Travel in Jamaica | Oct 2017
- Travel in Japan | Oct 2017
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- Travel in Kazakhstan | Oct 2017
- Travel in Kenya | Sep 2018
- Travel in Kuwait | Oct 2017
- Travel in Kyrgyzstan | Oct 2015
- Travel in Laos | Oct 2017
- Travel in Latvia | Oct 2017
- Travel in Lebanon | Oct 2017
- Travel in Libya | Oct 2015
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- Travel in Lithuania | Oct 2017
- Travel in Luxembourg | Aug 2016
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- Travel in Poland | Sep 2018
- Travel in Portugal | Sep 2018
- Travel in Puerto Rico | Aug 2016
- Travel in Qatar | Oct 2017
- Travel in Romania | Sep 2018
- Travel in Russia | Sep 2018
- Travel in Samoa | Oct 2015
- Travel in Saudi Arabia | Sep 2018
- Travel in Serbia | Oct 2017
- Travel in Seychelles | Aug 2016
- Travel in Singapore | Sep 2018
- Travel in Slovakia | Sep 2018
- Travel in Slovenia | Sep 2018
- Travel in Solomon Islands | Oct 2015
- Travel in South Africa | Sep 2018
- Travel in South Korea | Sep 2018
- Travel in Spain | Sep 2018
- Travel in Sri Lanka | Oct 2017
- Travel in St Vincent and the Grenadines | Oct 2015
- Travel in Suriname | Oct 2015
- Travel in Sweden | Sep 2018
- Travel in Switzerland | Sep 2018
- Travel in Taiwan | Sep 2018
- Travel in Tajikistan | Oct 2015
- Travel in Tanzania | Oct 2017
- Travel in Thailand | Sep 2017
- Travel in the Czech Republic | Sep 2018
- Travel in the Netherlands | Sep 2018
- Travel in the Philippines | Sep 2018
- Travel in the United Arab Emirates | Sep 2018
- Travel in the US | Sep 2018
- Travel in Trinidad and Tobago | Aug 2016
- Travel in Tunisia | Oct 2017
- Travel in Turkey | Sep 2018
- Travel in Turkmenistan | Oct 2015
- Travel in Uganda | Aug 2016
- Travel in Ukraine | Sep 2018
- Travel in Uruguay | Oct 2017
- Travel in Uzbekistan | Oct 2017
- Travel in Venezuela | Sep 2017
- Travel in Vietnam | Sep 2018
- Travel in Zambia | Oct 2015
- Travel in Zimbabwe | Aug 2016
Complete Catalogue
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- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
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- Travel and Tourism in Mauritania | Oct 2014
- Travel and Tourism in Nauru | Sep 2014
- Travel and Tourism in New Caledonia | Aug 2014
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- Travel and Tourism in North Korea | Feb 2015
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- Travel and Tourism in Rwanda | Jul 2014
- Travel and Tourism in Senegal | Sep 2014
- Travel and Tourism in Sierra Leone | May 2015
- Travel and Tourism in Somalia | Oct 2014
- Travel and Tourism in South Sudan | Sep 2014
- Travel and Tourism in St Kitts | Jul 2014
- Travel and Tourism in St Lucia | Jul 2014
- Travel and Tourism in Sudan | Oct 2014
- Travel and Tourism in Swaziland | Oct 2013
- Travel and Tourism in Syria | Jul 2014
- Travel and Tourism in Togo | Sep 2014
- Travel and Tourism in Tonga | Sep 2014
- Travel and Tourism in Tuvalu | Sep 2014
- Travel and Tourism in US Virgin Islands | Jul 2014
- Travel in Albania | Oct 2015
- Travel in Algeria | Oct 2017
- Travel in Andorra | Oct 2015
- Travel in Angola | Aug 2016
- Travel in Antigua | Aug 2016
- Travel in Argentina | Sep 2018
- Travel in Aruba | Aug 2016
- Travel in Australia | Oct 2017
- Travel in Austria | Sep 2018
- Travel in Azerbaijan | Sep 2018
- Travel in Bahamas | Aug 2016
- Travel in Bahrain | Aug 2016
- Travel in Bangladesh | Aug 2016
- Travel in Barbados | Aug 2016
- Travel in Belarus | Oct 2017
- Travel in Belgium | Sep 2018
- Travel in Belize | Aug 2016
- Travel in Bermuda | Aug 2016
- Travel in Bolivia | Oct 2017
- Travel in Bosnia-Herzegovina | Oct 2017
- Travel in Brazil | Sep 2018
- Travel in British Virgin Islands | Aug 2016
- Travel in Brunei | Aug 2016
- Travel in Bulgaria | Sep 2018
- Travel in Cambodia | Oct 2017
- Travel in Cameroon | Oct 2017
- Travel in Canada | Sep 2018
- Travel in Cayman Islands | Aug 2016
- Travel in Chile | Sep 2018
- Travel in China | Sep 2018
- Travel in Colombia | Sep 2018
- Travel in Costa Rica | Oct 2017
- Travel in Croatia | Sep 2018
- Travel in Cyprus | Oct 2017
- Travel in Denmark | Sep 2018
- Travel in Dominica | Aug 2016
- Travel in Dominican Republic | Sep 2018
- Travel in Ecuador | Sep 2018
- Travel in Egypt | Sep 2018
- Travel in El Salvador | Aug 2016
- Travel in Estonia | Oct 2017
- Travel in Fiji | Oct 2017
- Travel in Finland | Sep 2018
- Travel in France | Sep 2018
- Travel in French Guiana | Oct 2015
- Travel in Georgia | Oct 2017
- Travel in Germany | Sep 2018
- Travel in Ghana | Aug 2016
- Travel in Greece | Sep 2018
- Travel in Grenada | Aug 2016
- Travel in Guadeloupe | Aug 2016
- Travel in Guatemala | Oct 2017
- Travel in Guyana | Oct 2015
- Travel in Haiti | Aug 2016
- Travel in Honduras | Aug 2016
- Travel in Hong Kong, China | Sep 2018
- Travel in Hungary | Sep 2018
- Travel in Iceland | Oct 2017
- Travel in India | Sep 2018
- Travel in Indonesia | Sep 2018
- Travel in Ireland | Sep 2018
- Travel in Israel | Sep 2018
- Travel in Italy | Sep 2018
- Travel in Jamaica | Oct 2017
- Travel in Japan | Oct 2017
- Travel in Jordan | Oct 2017
- Travel in Kazakhstan | Oct 2017
- Travel in Kenya | Sep 2018
- Travel in Kuwait | Oct 2017
- Travel in Kyrgyzstan | Oct 2015
- Travel in Laos | Oct 2017
- Travel in Latvia | Oct 2017
- Travel in Lebanon | Oct 2017
- Travel in Libya | Oct 2015
- Travel in Liechtenstein | Oct 2015
- Travel in Lithuania | Oct 2017
- Travel in Luxembourg | Aug 2016
- Travel in Macau | Oct 2017
- Travel in Macedonia | Oct 2017
- Travel in Malaysia | Sep 2017
- Travel in Maldives | Oct 2017
- Travel in Malta | Oct 2017
- Travel in Mauritius | Oct 2017
- Travel in Mexico | Sep 2018
- Travel in Moldova | Aug 2016
- Travel in Monaco | Aug 2016
- Travel in Mongolia | Sep 2016
- Travel in Montenegro | Aug 2016
- Travel in Morocco | Sep 2018
- Travel in Mozambique | Oct 2017
- Travel in Myanmar | Oct 2017
- Travel in Namibia | Aug 2016
- Travel in Nepal | Aug 2016
- Travel in New Zealand | Sep 2018
- Travel in Nicaragua | Aug 2016
- Travel in Nigeria | Oct 2017
- Travel in Norway | Sep 2018
- Travel in Oman | Oct 2017
- Travel in Pakistan | Oct 2017
- Travel in Panama | Aug 2016
- Travel in Papua New Guinea | Aug 2016
- Travel in Paraguay | Aug 2016
- Travel in Peru | Sep 2018
- Travel in Poland | Sep 2018
- Travel in Portugal | Sep 2018
- Travel in Puerto Rico | Aug 2016
- Travel in Qatar | Oct 2017
- Travel in Romania | Sep 2018
- Travel in Russia | Sep 2018
- Travel in Samoa | Oct 2015
- Travel in Saudi Arabia | Sep 2018
- Travel in Serbia | Oct 2017
- Travel in Seychelles | Aug 2016
- Travel in Singapore | Sep 2018
- Travel in Slovakia | Sep 2018
- Travel in Slovenia | Sep 2018
- Travel in Solomon Islands | Oct 2015
- Travel in South Africa | Sep 2018
- Travel in South Korea | Sep 2018
- Travel in Spain | Sep 2018
- Travel in Sri Lanka | Oct 2017
- Travel in St Vincent and the Grenadines | Oct 2015
- Travel in Suriname | Oct 2015
- Travel in Sweden | Sep 2018
- Travel in Switzerland | Sep 2018
- Travel in Taiwan | Sep 2018
- Travel in Tajikistan | Oct 2015
- Travel in Tanzania | Oct 2017
- Travel in Thailand | Sep 2017
- Travel in the Czech Republic | Sep 2018
- Travel in the Netherlands | Sep 2018
- Travel in the Philippines | Sep 2018
- Travel in the United Arab Emirates | Sep 2018
- Travel in the US | Sep 2018
- Travel in Trinidad and Tobago | Aug 2016
- Travel in Tunisia | Oct 2017
- Travel in Turkey | Sep 2018
- Travel in Turkmenistan | Oct 2015
- Travel in Uganda | Aug 2016
- Travel in Ukraine | Sep 2018
- Travel in Uruguay | Oct 2017
- Travel in Uzbekistan | Oct 2017
- Travel in Venezuela | Sep 2017
- Travel in Vietnam | Sep 2018
- Travel in Zambia | Oct 2015
- Travel in Zimbabwe | Aug 2016