Online Travel in the BRICS

Online travel boom

Online travel is booming in the BRICs, thanks to rising disposable incomes, a growing demand for travel and increased internet penetration in all four countries.

Social media is key

Both travel companies and consumers in the BRICs are embracing social media, using them to build mutually beneficial relationships, share reviews and opinions, and send and receive customer feedback.

Mobile channel growing fast

Smartphones are becoming more mainstream across the BRICs, encouraging m-commerce. Mobile travel sales are steadily increasing in all BRIC countries, although from a small base.

China leading the way

Thanks to the world’s largest online population, China is poised to become one of the top markets for e-commerce, with local travel companies faring well. The growth of independent travel in the country is also favouring online sales.

India’s potential yet to be reached

Online travel purchases in India are still low, considering the country’s size, but thanks to rising internet penetration and increased trust in online purchasing, sales are predicted to grow rapidly in the next five years.

High demand from urban Russians

Online travel retail is rising fast in Russia mainly in Moscow and St Petersburg, while outside of the main cities low internet penetration is still hampering growth.

Social media craze in Brazil

Brazilians are avid social media users and trust their online connections for recommendations of travel bookings. Fast growing internet penetration is favouring the take off of air online bookings, with other categories still lagging.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment