Strategy Briefing

Online Travel Intermediaries: A Fast Changing Competitive Landscape

32 pages, Nov 2014

US$1,325

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About This Report

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The online travel intermediaries sector continues to record strong growth globally while its competitive environment is quickly evolving and its players are forced constantly to change their business models to thrive. As technology players are rising in importance, online travel marketing becomes increasingly personalized and wearable electronics go mainstream, tour operators are embracing the online channel, and online travel agencies are gradually moving to a mobile travel agency model.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Steady performance for online travel intermediaries

Sales by global on-line travel intermediaries grew strongly 8% CAGR over the 2008-2013 period, driven by the rapid rise of on-line travel agencies and by the move of traditional tour operators to the on-line channel.

Asia Pacific and mobile channel to drive future growth

Growth is expected to stay very healthy over the forecast period, with strong performances in the Asia Pacific region and in sales made through mobile devices.

The rise of technology players

Technology players, such as Google, Facebook, Trip Advisor and the meta-search engines, are playing an increasingly important role in the travel industry, driving online traffic and having a major impact on competition among industry players.

Increasing consolidation for OTAs

The online travel agency sector is seeing increasing consolidation, with Expedia and Priceline emerging as its dominant players. OTAs from the emerging markets, such as Ctrip and MakeMyTrip, are also gaining ground.

Tour operators embrace online channel

Leading global tour operators, such as TUI Travel and Thomas Cook, are currently changing their business models to make their websites their main distribution platforms.

A fast changing environment

Further major changes are expected over the forecast period as peer-to-peer services expand to more travel sectors, online travel marketing becomes increasingly personalised and wearable electronics go mainstream.

From OTAs to MTAs

As a result of the rise of the mobile channel and of in-destination tourist services, online travel agencies are expected gradually to adopt a mobile travel agency model.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Sector Performance

Healthy growth for online travel intermediaries’ sales

North America and Western Europe lead sales

Asia Pacific the driver of growth

Mobile travel sales to see rapid growth over 2013-2018

Relationship with Travel Direct Suppliers

Increasing competition between intermediaries and direct suppliers

Hotels: Looking for new strategies and channels

Hotels: End of rate parity agreements?

Airlines: The importance of ancillary revenues and the NDC

The Rise of Technology Players

Google: Key driver of traffic and bookings

Facebook: Offering more sophisticated targeting tools

TripAdvisor: Implementing metasearch functionalities

Metasearch players gain ground

Tougher Competition Among Online Travel Intermediaries

Online travel agencies: Increasing consolidation

OTA competition heats up: Expedia

OTA competition heats up: Priceline

Traditional tour operators embrace online channel

Future Outlook

Peer-to-peer players: Offering value for money and authenticity

Increasing personalisation of online travel marketing

The rise of mobile travel agencies (MTAs)

In-destination tourist services go mobile

Wearable electronics become mainstream

The next big players in online travel?

Report Definitions

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Megatrends

Strategy Briefing

Online Travel Intermediaries: A Fast Changing Competitive Landscape

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Steady performance for online travel intermediaries

The rise of technology players

Increasing consolidation for OTAs

Tour operators embrace online channel

A fast changing environment

From OTAs to MTAs

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Sector Performance

Healthy growth for online travel intermediaries’ sales

North America and Western Europe lead sales

Asia Pacific the driver of growth

Mobile travel sales to see rapid growth over 2013-2018

Relationship with Travel Direct Suppliers

Increasing competition between intermediaries and direct suppliers

Hotels: Looking for new strategies and channels

Hotels: End of rate parity agreements?

Airlines: The importance of ancillary revenues and the NDC

The Rise of Technology Players

Google: Key driver of traffic and bookings

Facebook: Offering more sophisticated targeting tools

TripAdvisor: Implementing metasearch functionalities

Metasearch players gain ground

Tougher Competition Among Online Travel Intermediaries

Online travel agencies: Increasing consolidation

OTA competition heats up: Expedia

OTA competition heats up: Priceline

Traditional tour operators embrace online channel

Future Outlook

Peer-to-peer players: Offering value for money and authenticity

Increasing personalisation of online travel marketing

The rise of mobile travel agencies (MTAs)

In-destination tourist services go mobile

Wearable electronics become mainstream

The next big players in online travel?

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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