The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2014
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The online travel intermediaries sector continues to record strong growth globally while its competitive environment is quickly evolving and its players are forced constantly to change their business models to thrive. As technology players are rising in importance, online travel marketing becomes increasingly personalized and wearable electronics go mainstream, tour operators are embracing the online channel, and online travel agencies are gradually moving to a mobile travel agency model.
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Sales by global on-line travel intermediaries grew strongly 8% CAGR over the 2008-2013 period, driven by the rapid rise of on-line travel agencies and by the move of traditional tour operators to the on-line channel.
Asia Pacific and mobile channel to drive future growth
Growth is expected to stay very healthy over the forecast period, with strong performances in the Asia Pacific region and in sales made through mobile devices.
Technology players, such as Google, Facebook, Trip Advisor and the meta-search engines, are playing an increasingly important role in the travel industry, driving online traffic and having a major impact on competition among industry players.
The online travel agency sector is seeing increasing consolidation, with Expedia and Priceline emerging as its dominant players. OTAs from the emerging markets, such as Ctrip and MakeMyTrip, are also gaining ground.
Leading global tour operators, such as TUI Travel and Thomas Cook, are currently changing their business models to make their websites their main distribution platforms.
Further major changes are expected over the forecast period as peer-to-peer services expand to more travel sectors, online travel marketing becomes increasingly personalised and wearable electronics go mainstream.
As a result of the rise of the mobile channel and of in-destination tourist services, online travel agencies are expected gradually to adopt a mobile travel agency model.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.