Executive Summary

Sep 2019
PROSPECTS
Online overtakes offline for the first time in 2019, but offline research and booking still important

The majority of Austrian consumers book trips or at least parts of a trip online, but offline remains highly relevant, as confirmed by a study conducted by the Austrian Travel Association (Österreichischer Reiseverband, OERV) and Google Austria, published in April 2019. However, 42% of Austrians questioned still book with an offline travel association, despite 89% using online sources to research their trip, while 68% also still use offline information in planning a trip.

Ruefa Reisen remains the strongest domestic player in travel intermediaries

The Ruefa brand has registered strong growth in recent years and is expected to keep gaining share, especially in offline sales. It is usually able to offer deals at advantageous prices as the largest tour operator in the country.

Online aggregators will keep on growing

Online aggregator services are expected to see disproportionately strong growth, with the power of leader Booking.com only expected to grow as concentration continues to increase.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Online Travel Sales and Intermediaries in Austria

Samples (FAQs about samples):

OLD CATEGORY

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Retail industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Retail in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel Retail in Austria?
  • What are the major brands in Austria?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Online Travel Sales and Intermediaries in Austria - Category analysis

HEADLINES

PROSPECTS

Online overtakes offline for the first time in 2019, but offline research and booking still important
Ruefa Reisen remains the strongest domestic player in travel intermediaries
Online aggregators will keep on growing

CATEGORY DATA

Table 1 Travel Intermediaries Sales: Value 2014-2019
Table 2 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 3 Intermediaries Leisure Online Sales: Value 2014-2019
Table 4 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 5 Online Travel Sales to Residents: Value 2014-2019
Table 6 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 7 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 8 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 9 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 10 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 11 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Travel in Austria - Industry Overview

EXECUTIVE SUMMARY

Austrian travel industry continues to grow despite weakening global economy
Growth of online travel sales continues apace, with mobile sales even more dynamic
Lots of action in low-cost carriers as Ryanair resurrects NIKI Luftfahrt
Airbnb’s strong growth could be stymied by planned new tax and registration regulations
Despite possible global headwinds, travel will continue to grow across all areas

SWOT

Summary 1 Destination Austria: SWOT

MARKET DATA

Table 12 Annual Leave: Volume 2014-2019
Table 13 Travellers by Age: Number of People 2014-2019
Table 14 Seasonality: Number of People 2014-2019
Table 15 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 16 Other Transport Sales: Value 2014-2019
Table 17 Other Transport Online Sales: Value 2014-2019
Table 18 Forecast Other Transport Sales: Value 2019-2024
Table 19 Forecast Other Transport Online Sales: Value 2019-2024
Table 20 Activities: Value 2014-2019
Table 21 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources