From February 2020, it was clear that Austrians had become increasingly anxious about travelling as COVID-19 was spreading. This was demonstrated by a 30% decline in holiday package bookings in that month, according to TAIPURA.
In 2020, intermediaries online sales are expected to fare better than intermediaries offline sales, although both are expected to see significant decline in value terms. Online sales continue to dominate overall for travel intermediaries, having only just gained the lead over offline sales in 2019 thanks to air and lodging sales.
Travel intermediaries value sales are not expected to reach the levels seen in 2019, pre-COVID-19, until late 2022 or early 2023. In the early part of the forecast period, Austrian consumers are likely to still have anxiety regarding hygienic, safe, socially distanced travel and many will choose to put big trips abroad on hold in favour of domestic trips which they can organise without seeking the services of intermediaries.
Due to the changed traveller profile in the aftermath of COVID-19, forecasts among the subcategories of intermediaries sales vary greatly. For example, intermediaries lodging sales are expected to recover comparably quickly, returning to the 2019 value level by 2022, with the main focus initially on domestic lodging, and online sales growing faster than offline.
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This report originates from Passport, our Travel Retail research and analysis database.
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