The majority of Austrian consumers book trips or at least parts of a trip online, but offline remains highly relevant, as confirmed by a study conducted by the Austrian Travel Association (Österreichischer Reiseverband, OERV) and Google Austria, published in April 2019. However, 42% of Austrians questioned still book with an offline travel association, despite 89% using online sources to research their trip, while 68% also still use offline information in planning a trip.
The Ruefa brand has registered strong growth in recent years and is expected to keep gaining share, especially in offline sales. It is usually able to offer deals at advantageous prices as the largest tour operator in the country.
Online aggregator services are expected to see disproportionately strong growth, with the power of leader Booking.com only expected to grow as concentration continues to increase.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Austria with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.