Brazilians are increasingly adopting the habit of making transactions online, not only via desktops but also through mobile devices, mainly smartphones. The increased engagement with the digital world is strongly related to the fact that the travel experience starts with the searching and planning of the trip, for which going online has proved to be key, as the internet is seen as the go-to tool when searching for offers, services and routes.
Although online sales penetration has reached noticeable levels, especially within airlines and lodging, it is important to highlight that Brazilians typically use the internet to look for better offers, although they still commonly close deals face to face with a travel agent or at a bricks-and-mortar outlet. People looking to book a flight still generally feel more comfortable going to a bricks-and-mortar airline agency located at the airport or a travel agent in order to purchase air tickets.
Bus transport in Brazil has been given a boost by high air tickets, particularly in a period when consumers have felt less confident about spending. As well as being a relatively less expensive transport option, bus travel is also seeing increasing use of digitalisation in bookings and payments.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Brazil with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.