Executive Summary

Aug 2019
PROSPECTS
Online sales sustained by growing familiarity with internet purchases

Brazilians are increasingly adopting the habit of making transactions online, not only via desktops but also through mobile devices, mainly smartphones. The increased engagement with the digital world is strongly related to the fact that the travel experience starts with the searching and planning of the trip, for which going online has proved to be key, as the internet is seen as the go-to tool when searching for offers, services and routes.

Bricks-and-mortar stores still appreciated by consumers

Although online sales penetration has reached noticeable levels, especially within airlines and lodging, it is important to highlight that Brazilians typically use the internet to look for better offers, although they still commonly close deals face to face with a travel agent or at a bricks-and-mortar outlet. People looking to book a flight still generally feel more comfortable going to a bricks-and-mortar airline agency located at the airport or a travel agent in order to purchase air tickets.

Brazilians increasingly buying bus tickets online

Bus transport in Brazil has been given a boost by high air tickets, particularly in a period when consumers have felt less confident about spending. As well as being a relatively less expensive transport option, bus travel is also seeing increasing use of digitalisation in bookings and payments.

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Online Travel Sales and Intermediaries in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Retail industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Retail in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel Retail in Brazil?
  • What are the major brands in Brazil?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Online Travel Sales and Intermediaries in Brazil - Category analysis

HEADLINES

PROSPECTS

Online sales sustained by growing familiarity with internet purchases
Bricks-and-mortar stores still appreciated by consumers
Brazilians increasingly buying bus tickets online

CATEGORY DATA

Table 1 Travel Intermediaries Sales: Value 2014-2019
Table 2 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 3 Intermediaries Leisure Online Sales: Value 2014-2019
Table 4 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 5 Online Travel Sales to Residents: Value 2014-2019
Table 6 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 7 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 8 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 9 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 10 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 11 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Travel in Brazil - Industry Overview

EXECUTIVE SUMMARY

Despite being Latin America’s number two market, Brazil lacks promotion as an international destination
Brazilians becoming more familiar with online searches and transactions offers growth opportunities
Technology to support seamless airport experience
Contactless payments contributing to an enhanced car rental experience
Recovery of consumer confidence expected to support travel

SWOT

Summary 1 Destination Brazil: SWOT

MARKET DATA

Table 12 Annual Leave: Volume 2014-2019
Table 13 Travellers by Age: Number of People 2014-2019
Table 14 Seasonality: Number of People 2014-2019
Table 15 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 16 Other Transport Sales: Value 2014-2019
Table 17 Other Transport Online Sales: Value 2014-2019
Table 18 Forecast Other Transport Sales: Value 2019-2024
Table 19 Forecast Other Transport Online Sales: Value 2019-2024
Table 20 Activities: Value 2014-2019
Table 21 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources