Executive Summary

Sep 2019
PROSPECTS
Online sales set to overtake offline sales in the near future

Online sales remain surprisingly underdeveloped in travel intermediaries in Bulgaria. The country boasts excellent broadband and mobile internet connectivity, with the vast majority of the population connected and active online.

Local player Bohemia rivals the major international players

While international players remain at the forefront of developments in intermediaries online sales, domestic companies continue to dominate sales in the category. Indeed, local chained travel agency Bohemia remains the category’s leading player in both offline and online sales.

Strong online infrastructure and interest in technology to support sales

With broadband internet penetration in Bulgaria already very high and still growing and with mobile internet penetration already at close to 100%, the preconditions for strong growth in intermediaries online sales are very much in evidence. However, trust issues with regards to online transactions are likely to remain in effect, compromising the ability of the category to continue moving forward during the forecast period.

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Online Travel Sales and Intermediaries in Bulgaria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Retail industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Retail in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel Retail in Bulgaria?
  • What are the major brands in Bulgaria?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Online Travel Sales and Intermediaries in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Online sales set to overtake offline sales in the near future
Local player Bohemia rivals the major international players
Strong online infrastructure and interest in technology to support sales

CATEGORY DATA

Table 1 Travel Intermediaries Sales: Value 2014-2019
Table 2 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 3 Intermediaries Leisure Online Sales: Value 2014-2019
Table 4 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 5 Online Travel Sales to Residents: Value 2014-2019
Table 6 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 7 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 8 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 9 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 10 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 11 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Travel in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Bulgaria’s growing reputation and infrastructure development support travel sales
Online sales set to overtake offline sales in travel intermediaries
Low cost carriers remain on top in airlines
Uber remains absent from Bulgaria due to regulatory hurdles
Strong prospects for domestic and outbound travel, with inbound travel to continue booming

SWOT

Summary 1 Destination Bulgaria: SWOT

MARKET DATA

Table 12 Annual Leave: Volume 2014-2019
Table 13 Travellers by Age: Number of People 2014-2019
Table 14 Seasonality: Number of People 2014-2019
Table 15 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 16 Other Transport Sales: Value 2014-2019
Table 17 Other Transport Online Sales: Value 2014-2019
Table 18 Forecast Other Transport Sales: Value 2019-2024
Table 19 Forecast Other Transport Online Sales: Value 2019-2024
Table 20 Activities: Value 2014-2019
Table 21 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources