Travel intermediaries have not only been using social media to advertise their services, but have also started putting emphasis on leveraging advanced technology to promote their online business. Artificial intelligence has infiltrated the travel industry, whereby large players already integrate chatbots with Facebook Messenger to provide a more seamless customer service.
Travel intermediaries registered strong growth in Canada in 2019, largely driven by the good performance of online sales. Pure online intermediaries continued to record robust growth across all categories.
Online travel agencies (OTAs) continue to outperform traditional intermediaries; however, they are also facing challenges. Travel suppliers and travel metasearch providers posed disintermediation threats to OTAs in recent years.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Canada with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.