Across the board, the performance of online travel sales and the turnover of travel intermediaries posted significant declines in early 2020 as COVID-19-related border closings and other pandemic-related travel restrictions brought tourism in Croatia to a halt. As 2020 progresses, business is gradually returning as the country reopens, but recovery is very slow, still considerably hampered by volatile virus infection rates in Croatia and in tourist source countries.
Already facing cancellations, grounded flights and other calamities, brick-and-mortar travel intermediaries are also having to enhance the way they conduct client interactions as they reopen for business after the pandemic-related closures imposed by the government in early 2020. For example, based on guidelines published by the government, newly reopened travel agencies are asked to monitor employees’ health by measuring their temperatures daily; limit the number of clients in offices at one time; ensure social distancing is maintained by staff and clients and that face masks are worn; and encourage contactless payments by clients, amongst other precautionary measures.
Following a sharp decline in 2020, travel and tourism in Croatia is set to return in 2021, with the retail value of online sales and intermediaries projected to post considerable double-digit growth, not only immediately in 2021 but over the subsequent years of the forecast period, as well. Robust growth is expected in most areas; in particular, the retail value of online travel sales to residents is expected to be amongst the most dynamic segments in 2021.
As a result of the negative impact of the COVID-19 pandemic in 2020, many tour operators in Croatia face the precarious prospect of bankruptcy in 2021. In order to ameliorate this dire result, many travel agencies and tour operators are turning to government and industry resources to solicit help and to establish a short-term lifeline to help them survive.
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Understand the latest market trends and future growth opportunities for the Travel Retail industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Travel Retail research and analysis database.
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