Executive Summary

Sep 2019
PROSPECTS
Online sales of package holidays grow as consumers seek fast bookings and new destinations

Sales of travel intermediaries continue to grow in value terms in 2019 as more and more Danes travel with greater frequency. This trend is supported by improving economic conditions, including higher disposable incomes.

Consumers appreciate the speed and ease of online travel intermediaries

As Denmark has one of the highest digital penetration rates in the EU, intermediaries online sales are set to continue to grow healthily over the forecast period. Established popular metasearch engines like Skyscanner, Kayak, TripAdvisor, Google and the Danish Momondo have been joined by the recently introduced to Denmark Tripmonster.

Mobile travel offer expands to meet growing demand, even among the older population

No specific novelties were observed in terms of technologies relating to tourism and travel in Denmark in 2018/2019. However, there is ongoing development in terms of digitalisation and knowledge of digital tools, even among the older population.

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Online Travel Sales and Intermediaries in Denmark

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Retail industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Retail in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel Retail in Denmark?
  • What are the major brands in Denmark?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Online Travel Sales and Intermediaries in Denmark - Category analysis

HEADLINES

PROSPECTS

Online sales of package holidays grow as consumers seek fast bookings and new destinations
Consumers appreciate the speed and ease of online travel intermediaries
Mobile travel offer expands to meet growing demand, even among the older population

CATEGORY DATA

Table 1 Travel Intermediaries Sales: Value 2014-2019
Table 2 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 3 Intermediaries Leisure Online Sales: Value 2014-2019
Table 4 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 5 Online Travel Sales to Residents: Value 2014-2019
Table 6 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 7 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 8 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 9 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 10 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 11 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Travel in Denmark - Industry Overview

EXECUTIVE SUMMARY

Economic stability and infrastructure developments stimulate tourism flows in 2019
High digitalisation drives the marketing of Denmark as a tourist destination
Companies invest to cater to rising demand and stay competitive
Denmark differentiates through decentralisation and philosophy
Marketing and other tourism investments provide a bright outlook for travel

SWOT

Summary 1 Destination Denmark: SWOT

MARKET DATA

Table 12 Annual Leave: Volume 2014-2019
Table 13 Travellers by Age: Number of People 2014-2019
Table 14 Seasonality: Number of People 2014-2019
Table 15 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 16 Other Transport Sales: Value 2014-2019
Table 17 Other Transport Online Sales: Value 2014-2019
Table 18 Forecast Other Transport Sales: Value 2019-2024
Table 19 Forecast Other Transport Online Sales: Value 2019-2024
Table 20 Activities: Value 2014-2019
Table 21 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources