Sales of travel intermediaries continue to grow in value terms in 2019 as more and more Danes travel with greater frequency. This trend is supported by improving economic conditions, including higher disposable incomes.
As Denmark has one of the highest digital penetration rates in the EU, intermediaries online sales are set to continue to grow healthily over the forecast period. Established popular metasearch engines like Skyscanner, Kayak, TripAdvisor, Google and the Danish Momondo have been joined by the recently introduced to Denmark Tripmonster.
No specific novelties were observed in terms of technologies relating to tourism and travel in Denmark in 2018/2019. However, there is ongoing development in terms of digitalisation and knowledge of digital tools, even among the older population.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Denmark with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.