A significant percentage of booking transactions are still placed offline in Egypt, with longstanding commercial relationships the backbone of the industry. Around a third of travel intermediaries sales are set to be made online in 2020, a far lower rate than other competing regional destinations.
The collapse of UK travel intermediary giant Thomas Cook at the end of 2019 had serious repercussions across Egypt’s tourism sector, as the company announced its matter while still running active bookings and with British tourists in Egypt. The UK is still one of the main sources of inbound tourism, and the collapse of Thomas Cook, one of the main intermediaries for resort tourism into places like Sharm El-Sheikh has undermined tourist confidence in Egyptian tourism.
Egypt’s digital travel provision lags behind competing regional travel destinations. Intermediaries in Turkey, for example, are integrating AI, and using personalised and targeted user strategies to build sales.
Egypt is comparatively well positioned to bounce back post-virus, with ongoing government investment in infrastructure and security set to benefit the intermediaries sector over the forecast period. New airports, new tourist destinations and a burgeoning energy industry should see leisure and tourism inflows return fairly quickly.
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Understand the latest market trends and future growth opportunities for the Travel Retail industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Travel Retail industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Travel Retail research and analysis database.
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