The priority for players is to limit the damage to their business and the industry in summer 2020. The collapse following the outbreak of Coronavirus (COVID-19) followed a perceived disappointing performance in 2019.
The embracing of omnichannel strategies became increasingly vital, at least for chained operators, with the outbreak of COVID-19. In 2020, brick-and-mortar intermediaries took a backseat as lockdown forced the closure of agencies and outlets.
A major threat to travel intermediaries comes in the shape of the customer, who is increasingly inclined to organise trips and products independently via Google and others. Touring and all-inclusive resorts and holiday clubs are becoming less trendy, and the latter two options are unlikely to recover in the short term in North Africa or far destinations.
The global pandemic and its consequences will drastically change or redefine the communication strategies of travel players. For example, in 2020, a leading player, TUI Group, switched from high-quality TV advertisements featuring credible people and situations in attractive places and locations to a more targeted and defensive online communication strategy.
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Understand the latest market trends and future growth opportunities for the Travel Retail industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Travel Retail research and analysis database.
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