After years of sluggishness, appreciable recovery was seen in travel intermediaries over 2017-2019, due to the strong progression of their online sales. Admittedly, online sales still structurally progressed strongly with or without intermediaries.
Travel is primarily driven by online sales and online intermediaries, multinational pure players in particular. However, double-digit growth is no longer expected for Booking.
Sales of dynamic à la carte or complicated customised packages remain low, but are growing rapidly and are the best products for adding value. Niche and dynamic providers include Voyageurs du Monde, NG Travel, Austral Lagons and Salaün, whilst Thomas Cook and Kuoni are the big players which are increasingly focusing on such activities.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in France with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.