Holiday planning is slowly changing in Germany. Traditionally, German consumers tended to book an extended, planned holiday once a year, booked at the beginning of the year with a trusted travel agent from a trusted brand in the traditional bricks-and-mortar intermediary space.
While OTAs have played a prominent role in the broader market for travel bookings for years in Germany, the most dynamic growth stems from niche players that have taken advantage of the broader shift in booking behaviour. Examples include last-minute specialist OTAs like lastminute.
TUI, one of Germany’s top intermediaries, outperformed the company’s chief competitors in the intermediaries space. TUI Cruises has been a particular bright spot for the company, with revenues from cruises seeing double-digit growth in 2018 and strengthening further in 2019.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Germany with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.