Executive Summary

Sep 2019
PROSPECTS
Last-minute bookings a new window of opportunity

Holiday planning is slowly changing in Germany. Traditionally, German consumers tended to book an extended, planned holiday once a year, booked at the beginning of the year with a trusted travel agent from a trusted brand in the traditional bricks-and-mortar intermediary space.

Strongest competition from specialist OTAs

While OTAs have played a prominent role in the broader market for travel bookings for years in Germany, the most dynamic growth stems from niche players that have taken advantage of the broader shift in booking behaviour. Examples include last-minute specialist OTAs like lastminute.

TUI Group outperforms competition in intermediaries

TUI, one of Germany’s top intermediaries, outperformed the company’s chief competitors in the intermediaries space. TUI Cruises has been a particular bright spot for the company, with revenues from cruises seeing double-digit growth in 2018 and strengthening further in 2019.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Online Travel Sales and Intermediaries in Germany

Samples (FAQs about samples):

OLD CATEGORY

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Retail industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Retail in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel Retail in Germany?
  • What are the major brands in Germany?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Online Travel Sales and Intermediaries in Germany - Category analysis

HEADLINES

PROSPECTS

Last-minute bookings a new window of opportunity
Strongest competition from specialist OTAs
TUI Group outperforms competition in intermediaries

CATEGORY DATA

Table 1 Travel Intermediaries Sales: Value 2014-2019
Table 2 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 3 Intermediaries Leisure Online Sales: Value 2014-2019
Table 4 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 5 Online Travel Sales to Residents: Value 2014-2019
Table 6 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 7 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 8 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 9 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 10 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 11 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Travel in Germany - Industry Overview

EXECUTIVE SUMMARY

Shift to shorter, more spontaneous trips offers opportunities
Influence of online players is growing
Low-cost carrier boom in Germany, but model still volatile
Cruises a major bright spot, proving particularly popular among ageing consumers
Continued positive growth expected in the coming years

SWOT

Summary 1 Destination Germany: SWOT

MARKET DATA

Table 12 Annual Leave: Volume 2014-2019
Table 13 Travellers by Age: Number of People 2014-2019
Table 14 Seasonality: Number of People 2014-2019
Table 15 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 16 Other Transport Sales: Value 2014-2019
Table 17 Other Transport Online Sales: Value 2014-2019
Table 18 Forecast Other Transport Sales: Value 2019-2024
Table 19 Forecast Other Transport Online Sales: Value 2019-2024
Table 20 Activities: Value 2014-2019
Table 21 Forecast Activities: Value 2019-2024
Table 22 Annual Leave: Volume 2014-2019
Table 23 Travellers by Age: Number of People 2014-2019
Table 24 Seasonality: Number of People 2014-2019
Table 25 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 26 Other Transport Sales: Value 2014-2019
Table 27 Other Transport Online Sales: Value 2014-2019
Table 28 Forecast Other Transport Sales: Value 2019-2024
Table 29 Forecast Other Transport Online Sales: Value 2019-2024
Table 30 Activities: Value 2014-2019
Table 31 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources