There is a positive outlook for intermediaries, in line with the positive outlook for outbound and domestic tourism, which is, in turn, due to the stabilisation and gradual recovery of the Greek economy after the turmoil of the crisis and the fact that consumer confidence is therefore increasing. Online intermediaries are set to grow at a faster pace than offline intermediaries, as e-commerce is constantly on the rise, with “lodging” and “travel services” the two top areas of online purchases for Greeks, according to a 2019 survey by ELTRUN (the E-Business Research Centre of the Athens University of Economics and Business).
Online travel agencies such as Booking.com and Expedia are constantly gaining ground with respect to lodging, while domestic online players like pamediakopes.
The greatest dynamism continues to be seen in mobile bookings, as smartphones have come to be the main browsing device for Greeks, offering immediacy and convenience. Strong growth rates are therefore being recorded and are anticipated to continue to be seen for nearly all types of mobile booking over the forecast period, with Greek online travel agencies such as Petas and pamediakopes.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Greece with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.