Executive Summary

Sep 2019
PROSPECTS
Further growth expected, driven by online sales

There is a positive outlook for intermediaries, in line with the positive outlook for outbound and domestic tourism, which is, in turn, due to the stabilisation and gradual recovery of the Greek economy after the turmoil of the crisis and the fact that consumer confidence is therefore increasing. Online intermediaries are set to grow at a faster pace than offline intermediaries, as e-commerce is constantly on the rise, with “lodging” and “travel services” the two top areas of online purchases for Greeks, according to a 2019 survey by ELTRUN (the E-Business Research Centre of the Athens University of Economics and Business).

Local operators like Petas and pamediakopes.gr benefit from travelplanet24.gr no longer selling air tickets

Online travel agencies such as Booking.com and Expedia are constantly gaining ground with respect to lodging, while domestic online players like pamediakopes.

Mobile bookings will continue to record above-average growth

The greatest dynamism continues to be seen in mobile bookings, as smartphones have come to be the main browsing device for Greeks, offering immediacy and convenience. Strong growth rates are therefore being recorded and are anticipated to continue to be seen for nearly all types of mobile booking over the forecast period, with Greek online travel agencies such as Petas and pamediakopes.

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Online Travel Sales and Intermediaries in Greece

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Retail industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Retail in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel Retail in Greece?
  • What are the major brands in Greece?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Online Travel Sales and Intermediaries in Greece - Category analysis

HEADLINES

PROSPECTS

Further growth expected, driven by online sales
Local operators like Petas and pamediakopes.gr benefit from travelplanet24.gr no longer selling air tickets
Mobile bookings will continue to record above-average growth

CATEGORY DATA

Table 1 Travel Intermediaries Sales: Value 2014-2019
Table 2 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 3 Intermediaries Leisure Online Sales: Value 2014-2019
Table 4 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 5 Online Travel Sales to Residents: Value 2014-2019
Table 6 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 7 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 8 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 9 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 10 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 11 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Travel in Greece - Industry Overview

EXECUTIVE SUMMARY

Growth slows in Greek travel industry in 2019
Penetration of online travel sales continues to rise, with bookings via mobile particularly dynamic
Domestic air travel highly competitive despite Ryanair cutting its domestic flights
New start-ups riding on the sharing economy
Greek travel industry to continue growing

SWOT

Summary 1 Destination Greece: SWOT

MARKET DATA

Table 12 Annual Leave: Volume 2014-2019
Table 13 Travellers by Age: Number of People 2014-2019
Table 14 Seasonality: Number of People 2014-2019
Table 15 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 16 Other Transport Sales: Value 2014-2019
Table 17 Other Transport Online Sales: Value 2014-2019
Table 18 Forecast Other Transport Sales: Value 2019-2024
Table 19 Forecast Other Transport Online Sales: Value 2019-2024
Table 20 Activities: Value 2014-2019
Table 21 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources