Traditional offline agencies continued to decline in 2019 in terms of their share of total travel agent sales. At the same time, the large OTA players such as Ctrip and Expedia posted strong growth, accentuating the concentration in the industry.
A key feature of online travel agencies in 2019 was the increasing blurring of lines between traditional OTAs and technology companies. In April, Amazon announced it was recruiting travel-specific roles such as a Head of Marketing for Hospitality and Travel as well as a Global Travel Senior Consultant, demonstrating a keen interest in the travel industry.
Data analytics and new technology adoption continued to be a key focus for OTAs and intermediaries in 2019. In January, Agoda announced it was partnering with Dimension Data in order to offer customers an enhanced and seamless experience when communicating with the brand across a variety of channels.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.