Executive Summary

Sep 2019
PROSPECTS
Offline and smaller players suffer as concentration increases

Traditional offline agencies continued to decline in 2019 in terms of their share of total travel agent sales. At the same time, the large OTA players such as Ctrip and Expedia posted strong growth, accentuating the concentration in the industry.

Big-tech continues its foray into the travel industry

A key feature of online travel agencies in 2019 was the increasing blurring of lines between traditional OTAs and technology companies. In April, Amazon announced it was recruiting travel-specific roles such as a Head of Marketing for Hospitality and Travel as well as a Global Travel Senior Consultant, demonstrating a keen interest in the travel industry.

Data analytics and technology will continue to enable growth

Data analytics and new technology adoption continued to be a key focus for OTAs and intermediaries in 2019. In January, Agoda announced it was partnering with Dimension Data in order to offer customers an enhanced and seamless experience when communicating with the brand across a variety of channels.

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Online Travel Sales and Intermediaries in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Retail industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Retail in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel Retail in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Online Travel Sales and Intermediaries in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Offline and smaller players suffer as concentration increases
Big-tech continues its foray into the travel industry
Data analytics and technology will continue to enable growth

CATEGORY DATA

Table 1 Lodging Sales: Value 2014-2019
Table 2 Lodging Online Sales: Value 2014-2019
Table 3 Hotels Sales: Value 2014-2019
Table 4 Hotels Online Sales: Value 2014-2019
Table 5 Other Lodging Sales: Value 2014-2019
Table 6 Other Lodging Online Sales: Value 2014-2019
Table 7 Lodging Outlets: Units 2014-2019
Table 8 Lodging: Number of Rooms 2014-2019
Table 9 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 10 Hotels NBO Company Shares: % Value 2015-2019
Table 11 Hotel Brands by Key Performance Indicators 2019
Table 12 Forecast Lodging Sales: Value 2019-2024
Table 13 Forecast Lodging Online Sales: Value 2019-2024
Table 14 Forecast Hotels Sales: Value 2019-2024
Table 15 Forecast Hotels Online Sales: Value 2019-2024
Table 16 Forecast Other Lodging Sales: Value 2019-2024
Table 17 Forecast Other Lodging Online Sales: Value 2019-2024
Table 18 Forecast Lodging Outlets: Units 2019-2024
Table 19 Travel Intermediaries Sales: Value 2014-2019
Table 20 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 21 Intermediaries Leisure Online Sales: Value 2014-2019
Table 22 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 23 Online Travel Sales to Residents: Value 2014-2019
Table 24 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 25 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 26 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 27 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 28 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 29 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Travel in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Hong Kong remains a tourism hub but has challenges ahead
New technologies and online tools continue to shake up travel
Players fighting for consumer loyalty
The rise of the experience traveller
Mid-market continues to grow with improved travel infrastructure

SWOT

Summary 1 Destination Hong Kong, China: SWOT

MARKET DATA

Table 30 Annual Leave: Volume 2014-2019
Table 31 Travellers by Age: Number of People 2014-2019
Table 32 Seasonality: Number of People 2014-2019
Table 33 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 34 Other Transport Sales: Value 2014-2019
Table 35 Other Transport Online Sales: Value 2014-2019
Table 36 Forecast Other Transport Sales: Value 2019-2024
Table 37 Forecast Other Transport Online Sales: Value 2019-2024
Table 38 Activities: Value 2014-2019
Table 39 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources