After seeing double-digit current value growth for most of the review period, 2020 is expected to see a double-digit decline in sales for both online travel sales to residents and travel intermediaries. The economic downturn caused by the COVID-19 outbreak has had a significant negative impact on overall tourism and thus the sales of online travel agencies (OTAs) and travel intermediaries.
Due to plummeting sales, OTAs and travel intermediaries have resorted to several measures in order to survive during the pandemic. Operational costs have been cut, especially advertising expenses.
Although sales recovery is expected for online travel sales to residents and travel intermediaries, it is likely to take time. Current value rebounds are expected to be seen in 2021, and strong growth is expected to continue throughout the forecast period.
There has been a change in the mentality and behaviour of consumers, with consumer preference shifting to online travel sales. Travellers are increasingly acting independently when organising travel, and often opt to book directly online rather than through a travel agency.
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Understand the latest market trends and future growth opportunities for the Travel Retail industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Travel Retail research and analysis database.
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