In 2019, revenue monitoring tools have become increasingly important for online travel agencies (OTAs) and the direct providers. Tools such as OTA insight, which provides revenue management solutions, have become hugely popular in the sector.
Destination marketers and small to midsized providers are increasingly evaluating the best approach to working with OTAs. Tourism Ireland and Tourism NI both ran educational campaigns targeting small to mid-size providers, with the aim of helping them to decide if they would work with OTAs.
Programmatic advertising has revolutionised the sector in the past number of years and queries remain whether the global players like Google and Facebook will transform their data and advertising business into full scale OTA providers. If so, this would change the shape of the sector completely.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Ireland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.