Executive Summary

Sep 2019
PROSPECTS
Revenue monitoring tools equip online travel agencies for success

In 2019, revenue monitoring tools have become increasingly important for online travel agencies (OTAs) and the direct providers. Tools such as OTA insight, which provides revenue management solutions, have become hugely popular in the sector.

Tourism Ireland links destination marketers to online travel agencies

Destination marketers and small to midsized providers are increasingly evaluating the best approach to working with OTAs. Tourism Ireland and Tourism NI both ran educational campaigns targeting small to mid-size providers, with the aim of helping them to decide if they would work with OTAs.

Facebook and Google a future threat to online travel agencies

Programmatic advertising has revolutionised the sector in the past number of years and queries remain whether the global players like Google and Facebook will transform their data and advertising business into full scale OTA providers. If so, this would change the shape of the sector completely.

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Online Travel Sales and Intermediaries in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Retail industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Retail in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel Retail in Ireland?
  • What are the major brands in Ireland?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Online Travel Sales and Intermediaries in Ireland - Category analysis

HEADLINES

PROSPECTS

Revenue monitoring tools equip online travel agencies for success
Tourism Ireland links destination marketers to online travel agencies
Facebook and Google a future threat to online travel agencies

CATEGORY DATA

Table 1 Travel Intermediaries Sales: Value 2014-2019
Table 2 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 3 Intermediaries Leisure Online Sales: Value 2014-2019
Table 4 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 5 Online Travel Sales to Residents: Value 2014-2019
Table 6 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 7 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 8 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 9 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 10 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 11 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Travel in Ireland - Industry Overview

EXECUTIVE SUMMARY

Irish tourism faces challenges in 2019
Online travel agencies use monitoring tools to boost sales
Owning the tourist journey to get the edge
Peer-to-peer sharing set to drive growth
Ireland faces both growth and challenges over the forecast period

SWOT

Summary 1 Destination Ireland: SWOT

MARKET DATA

Table 12 Annual Leave: Volume 2014-2019
Table 13 Travellers by Age: Number of People 2014-2019
Table 14 Seasonality: Number of People 2014-2019
Table 15 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 16 Other Transport Sales: Value 2014-2019
Table 17 Other Transport Online Sales: Value 2014-2019
Table 18 Forecast Other Transport Sales: Value 2019-2024
Table 19 Forecast Other Transport Online Sales: Value 2019-2024
Table 20 Activities: Value 2014-2019
Table 21 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources