With all areas of travel and tourism hit by restrictions aimed at limiting the spread of COVID-19, travel intermediaries have seen every part of their offer suffer severely. Breadth and diversity are key elements of the positioning of many intermediaries, as they look to target the strong demand for convenience amongst modern consumers, as well as their desire to compare prices.
Prior to the outbreak of COVID-19, in 2018 and 2019, hotels were already moving away from using intermediaries to sell rooms and working to increase the proportion of direct bookings through gated offers. With increased pressure on profitability as a result of enforced closures and operational restrictions as part of measures to contain the spread of COVID-19, hotels are strengthening their focus on generating direct bookings.
Home seclusion due to COVID-19 has strengthened consumers’ digital engagement, placing digital channels at the forefront of consciousness for a growing number of consumers looking to conduct a wide range of tasks. At the same time, the position of brick-and-mortar stores has been undermined.
While the COVID-19 pandemic is set to accelerate the trend towards online travel sales, the character of the digital environment is likely to evolve rapidly during the forecast period. The proportion of bookings accounted for by mobile is set to increase significantly as a result of Google’s mobile first policy, which means that booking sites will need to optimise for mobile or face ranking penalties.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Travel Retail industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Travel Retail industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Travel Retail research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page