Online sales of travel intermediaries are rising fast, as digital booking becomes the norm. Like other developed markets, Italy is careening its way down the digital highway, and travel companies are shifting their communication strategies accordingly; investing in tech to recognise, target and nurture their target consumers.
While digital platforms flourish, more traditional outlets are also continuing to make gains. A significant share of bookings are executed offline, and travel agents have seen a rebound in recent years.
Grocery retail players are also extending into the travel market. For example, in 2017 Coop and Lidl launched their own travel networks.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Travel Retail industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Travel Retail in Italy market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Travel And Tourism market research database.