According to ISTAT (the Italian National Institute of Statistics), travel agencies and tour operators are among the businesses most negatively affected by the Coronavirus (COVID-19) crisis. Current value sales collapsed during lockdown, and dramatic declines are projected for the category over 2020 as a whole.
The pre-COVID-19 shift to the online channel in travel has been exacerbated by the outbreak of the global pandemic. Travel players are increasing their online presence and developing “contactless” experiences through greater use of the internet and mobile apps.
Over the forecast period, online travel sales to residents is expected to continue to outgrow and outstrip offline sales. Moreover, mobile travel sales to residents is predicted to see the fastest value sales growth at constant 2020 prices.
The experience of COVID-19 is expected to see more and more Italians use the internet to search for travel inspiration and compare and book travel products and services. Nonetheless, a high share of consumers will still prefer traditional offline intermediaries.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Travel Retail industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Travel Retail industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Travel Retail research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page