Executive Summary

Sep 2019
PROSPECTS
Understanding the digital traveller

Online sales of travel intermediaries are rising fast, as digital booking becomes the norm. Like other developed markets, Italy is careening its way down the digital highway, and travel companies are shifting their communication strategies accordingly; investing in tech to recognise, target and nurture their target consumers.

Travel agencies fight back

While digital platforms flourish, more traditional outlets are also continuing to make gains. A significant share of bookings are executed offline, and travel agents have seen a rebound in recent years.

Players from retail enter the travel market

Grocery retail players are also extending into the travel market. For example, in 2017 Coop and Lidl launched their own travel networks.

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Online Travel Sales and Intermediaries in Italy

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Retail industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Retail in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel Retail in Italy?
  • What are the major brands in Italy?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Online Travel Sales and Intermediaries in Italy - Category analysis

HEADLINES

PROSPECTS

Understanding the digital traveller
Travel agencies fight back
Players from retail enter the travel market

CATEGORY DATA

Table 1 Travel Intermediaries Sales: Value 2014-2019
Table 2 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 3 Intermediaries Leisure Online Sales: Value 2014-2019
Table 4 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 5 Online Travel Sales to Residents: Value 2014-2019
Table 6 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 7 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 8 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 9 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 10 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 11 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Travel in Italy - Industry Overview

EXECUTIVE SUMMARY

Sales continue to rise, but slowed by competition from alternative destinations
Airline expansion boosts the industry
Short term rentals surge but face stricter regulation
Travel’s digital future

SWOT

Summary 1 Destination Italy: SWOT

MARKET DATA

Table 12 Annual Leave: Volume 2014-2019
Table 13 Travellers by Age: Number of People 2014-2019
Table 14 Seasonality: Number of People 2014-2019
Table 15 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 16 Other Transport Sales: Value 2014-2019
Table 17 Other Transport Online Sales: Value 2014-2019
Table 18 Forecast Other Transport Sales: Value 2019-2024
Table 19 Forecast Other Transport Online Sales: Value 2019-2024
Table 20 Activities: Value 2014-2019
Table 21 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources