Tour operators and travel intermediaries suspended all tourist trips as the pandemic’s first wave reached its heights, and most did not resume business until 10 June at the earliest. Government measures allowed refunds for clients whose trips had been cancelled, though many operators issued vouchers instead.
Persistent uncertainty regarding border restrictions and quarantine requirements continues to mute demand for foreign holidays in 2020. In response, large tour operators such as Rainbow, Itaka and TUI have started to sell foreign trips for summer 2021, and most players have realigned their focus to cater to the domestic market.
Sales in travel intermediaries and online travel sales to residents are set to return to 2019 levels in 2022. However, recovery is dependent on many unpredictable factors, not least the progression of the virus and various countries’ responses in terms of border closures, restrictions and quarantine measures.
The dominant trend in domestic tourism is likely to continue to be demand for private accommodation in the form of holiday houses and other lodging types in the countryside, with agritourism predicted to see especially rapid growth over the forecast period. Tour companies will heavily promote packages and trips themed along such lines as consumers seek open spaces, clean and healthy activities and avoid crowds and congestion.
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Understand the latest market trends and future growth opportunities for the Travel Retail industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Travel Retail research and analysis database.
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