Executive Summary

Sep 2019
PROSPECTS
Players adopt new technologies in order to meet consumers’ expectations, mobile platforms gain popularity

Online travel sales to residents saw continued growth in 2019, albeit lower than in the previous year. Tour operators and intermediaries expanded their offer with travel products responding to the needs of less affluent consumer groups who appeared, for example due to the Family 500 Plus programme.

Bankruptcies among tour operators, traditional package operators see continued growth

In 2018 Wakacje.pl acquired the MyTravel intermediary, and in 2019 the company took over Wakacyjny Swiat.

Bricks and mortar outlets remain important due to consumer overload

Despite the development of online travel agents, traditional package holidays saw notable growth towards the end of the review period. Nowa Itaka, TUI Poland and Rainbow Tours led tour operators.

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Online Travel Sales and Intermediaries in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Retail industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Retail in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel Retail in Poland?
  • What are the major brands in Poland?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Online Travel Sales and Intermediaries in Poland - Category analysis

HEADLINES

PROSPECTS

Players adopt new technologies in order to meet consumers’ expectations, mobile platforms gain popularity
Bankruptcies among tour operators, traditional package operators see continued growth
Bricks and mortar outlets remain important due to consumer overload

CATEGORY DATA

Table 1 Travel Intermediaries Sales: Value 2014-2019
Table 2 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 3 Intermediaries Leisure Online Sales: Value 2014-2019
Table 4 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 5 Online Travel Sales to Residents: Value 2014-2019
Table 6 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 7 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 8 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 9 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 10 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 11 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Travel in Poland - Industry Overview

EXECUTIVE SUMMARY

Industry boosted by growing in consumer spending power, World Economic Forum reports positive trends
Consumer demand for convenience boosts online development, hotel operators increasingly utilise technology
Passenger capacity glut results in airport shifts
Growing air links and tourist initiatives set to boost number of arrivals
Rising consumer spending power and government initiatives to contribute to future growth

SWOT

Summary 1 Destination Poland: SWOT

MARKET DATA

Table 12 Annual Leave: Volume 2014-2019
Table 13 Travellers by Age: Number of People 2014-2019
Table 14 Seasonality: Number of People 2014-2019
Table 15 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 16 Other Transport Sales: Value 2014-2019
Table 17 Other Transport Online Sales: Value 2014-2019
Table 18 Forecast Other Transport Sales: Value 2019-2024
Table 19 Forecast Other Transport Online Sales: Value 2019-2024
Table 20 Activities: Value 2014-2019
Table 21 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources