Total lockdown led to mass cancellations and low demand for future trips. Travel intermediaries have been sorely affected by measures to contain COVID-19 and continue to suffer despite some lifted border restrictions as consumers remain reluctant to spend and cautious about contagion.
Rostourism, Russian’s federal tourism agency, joined forces with NSPK AO – operator of national payment system, Mir, to launch a programme to stimulate tourist trips across Russia from August 2020. Consumers will receive cashback once they purchase a package which includes transportation and hotel accommodation.
One positive result for the category amid overwhelmingly negative repercussions of COVID-19 throughout travel is the quickening transition from offline to online channels as Russian consumers now turn to online sales for contactless convenience. Though online sales outpaced offline in terms of growth over the review period, by 2019 the penetration of online sales in some areas of the travel market remained well below averages across much of the rest of Europe.
Local and themed packages will be in the spotlight for much of the early forecast period. Most agents have shifted their focus to local travel for 2020.
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Understand the latest market trends and future growth opportunities for the Travel Retail industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Travel Retail research and analysis database.
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