Current value sales in travel intermediaries overall sees a 52% drop in 2020, following 2019’s 2% rise. Intermediaries online sale drops by 50% and intermediaries offline sales by 55%.
Travel agents and tour operators have responded to the crisis in line with most of the tourism industry through a shift in focus to the local and towards natural settings away from crowds. Packaged experiences inclusive of food, accommodation and activities such as hiking and cycling are heavily promoted in 2020.
The migration from traditional offline sales to online intermediaries is set to continue over the forecast period. The major traditional travel agencies have already adapted to the consumer demand for online sales alternatives by launching digital sales platforms and will invest further in technology that allows for greater control for users in terms of customisation, personalisation and flexibility.
Local tourism packages are set to increase throughout the rest of 2020 and the early review period at least, with offers centred around a theme of discovery of your local area, building on 2020’s virus-inspired focus. The Swedish Tourist Board has announced plans for targeted initiatives in and around Gothenburg and throughout western and southern Sweden.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Travel Retail industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Travel Retail industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Travel Retail research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page