Executive Summary

Sep 2019
PROSPECTS
The shift to independent travel marginalises traditional intermediaries

Traditional travel agencies are dealing with many factors that are negatively impacting their sales. The increase in the number of online travel agencies is one significant factor.

High expenditure on OTAs is a concern for hotel owners

International OTAs Agoda and Booking.com continue to lead travel intermediaries in 2019.

Greater online investment is needed for traditional players to compete

While traditional travel agencies in Thailand are faced with many threats, they are adapting their strategies and selling methods in order to maintain their sales. HIS Tours Co Ltd is an example of a traditional travel agency that is putting in a lot of effort to meet the change in travel technology and other trends.

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Online Travel Sales and Intermediaries in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Retail industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Retail in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel Retail in Thailand?
  • What are the major brands in Thailand?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Online Travel Sales and Intermediaries in Thailand - Category analysis

HEADLINES

PROSPECTS

The shift to independent travel marginalises traditional intermediaries
High expenditure on OTAs is a concern for hotel owners
Greater online investment is needed for traditional players to compete

CATEGORY DATA

Table 1 Travel Intermediaries Sales: Value 2014-2019
Table 2 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 3 Intermediaries Leisure Online Sales: Value 2014-2019
Table 4 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 5 Online Travel Sales to Residents: Value 2014-2019
Table 6 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 7 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 8 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 9 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 10 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 11 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Travel in Thailand - Industry Overview

EXECUTIVE SUMMARY

Economic prosperity propels tourism industry growth, though the Phoenix tragedy damages Chinese faith in Thailand
Digital is travelling fast – but there is still some way to go
Price-competition and legal restrictions limit travel industry growth
Short-term car rental is becoming shorter, while traditional travel agents reshape their offering
A more rounded touristic offering strengthens Thailand’s credentials

SWOT

Summary 1 Destination Thailand: SWOT

MARKET DATA

Table 12 Annual Leave: Volume 2014-2019
Table 13 Travellers by Age: Number of People 2014-2019
Table 14 Seasonality: Number of People 2014-2019
Table 15 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 16 Other Transport Sales: Value 2014-2019
Table 17 Other Transport Online Sales: Value 2014-2019
Table 18 Forecast Other Transport Sales: Value 2019-2024
Table 19 Forecast Other Transport Online Sales: Value 2019-2024
Table 20 Activities: Value 2014-2019
Table 21 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources