Traditional travel agencies continue to play a major role in the growth of tourism in the Philippines. Business travellers and corporate accounts are usually their core customers, but traditional travel agencies still maintain a strong presence among leisure travellers due to the popularity of package holidays.
As online presence and online booking functionality are increasingly demanded by today’s basic travellers, there are more developments in the online travel agency space as travel intermediaries continue to shift to an online business model and provide convenient mobile apps to meet the needs of this dynamic industry. Being able to compare different options, which helps customers identify the best rates, is one of the key strengths of online travel agencies.
Rajah Travel Corp, one of the leading travel agencies in the Philippines, recognised that it has been difficult for the tourism industry to monitor trends and establish insights because there has been no central source to refer to, especially to discover Filipinos’ online behaviour and booking patterns. Therefore, it has led the Tourism Knowledge Center initiative to establish an online tourism portal for the country, described as “a digital one-stop shop for information and documents pertaining to travel and tourism in the Philippines and Southeast Asia”.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Philippines with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.