Travellers are looking for a good deal but not at the expense of flexibility. However, when booking a package to an unknown destination, consumers prefer human interaction.
Online intermediaries are innovating in order to appeal to niche travellers and niche segments. The outlook for traditional travel intermediaries is downbeat, as the shift in consumer behaviour and stronger scaling capabilities of OTAs continue to make life harder for them.
Travel intermediaries seek to tap into the preferences of the millennial generation, who are now entering their prime consumer spending years, for experiences over material things. Which means that they are increasingly willing to spend a greater share of their travel budget on activities and other experiential offerings.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.