Selling experiences has been key for the growth of online travel agents (OTAs) in the past few years. However, as the customer base evolves, the experiences sought also change.
As consumers increasingly prefer the online channel to book their travel arrangements, competition intensified among online intermediaries during 2019. On the other hand, the rise of the online channel is undermining the existence of physical travel agents.
OTAs have been under the spotlight of the UK’s Competition and Markets Authority (CMA) since 2008 due to concerns about hidden charges, pressure selling and the publication of misleading marketing information. During 2018, the governmental body started an investigation of Expedia, Booking.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in United Kingdom with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.