Executive Summary

Sep 2017
TRENDS

Online travel sales to residents recorded robust current value growth of 19% in 2017, facilitated primarily by transport and lodging. Essentials for travel, transport and lodging normally account for the largest proportion of consumers’ total expenditure and are the key focus areas for travel agents. Due to a high level of convenience and easy accessibility, online travel sales continued to register strong current value growth in 2017, while offline sales declined. Nevertheless, online travel agencies such as Ctrip.com International aimed to develop a combined online/offline strategy by establishing outlets and increasing their coverage, especially in tier-three and tier-four cities.

PROSPECTS

Online travel sales to residents is expected to grow at a CAGR of 11% at constant 2017 prices over the forecast period. Online travel agencies such as Tuniu and Ctrip.com International are consolidating their leading positions within the category by launching various innovative travel products and by exploring new target consumer groups, such as the elderly. With the rising elderly population in China, Tuniu and Tongcheng both introduced cruise travel and medical tourism designed for the elderly.

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Online Travel Sales To Residents in China

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Discover the latest market trends and uncover sources of future market growth for the Online Travel Sales to Country Residents industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Online Travel Sales to Country Residents industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Online Travel Sales to Country Residents in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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This industry report originates from Passport, our Travel And Tourism market research database.

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