Country Report

Online Travel Sales to Country Residents in

Online Travel Sales To Residents in Greece

Sep 2017

US$990

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Executive Summary

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TRENDS

The relative stabilisation of the economy and a more stable environment with respect to consumer confidence translated to mildly positive performance of domestic and outbound tourism. In this context, online travel sales to country residents saw current retail value growth of 7% in 2017, and outperformed offline value sales. Various factors contributed to growth; one is the constantly increasing penetration of broadband connectivity, spearheaded by mobile connectivity, and the increasing familiarisation with, and acceptance of, online services by Greek consumers, who traditionally did not trust online transactions.

PROSPECTS

Over the forecast period, online travel sales to residents are expected to increase further, and register a 4% CAGR at constant 2017 prices. Increasing internet, and especially mobile connectivity, along with familiarity with online booking and its benefits will be key growth drivers. High traffic for airlines such as Ryanair and Aegean Airlines, which offer online direct bookings will keep translating to increased online sales in airlines direct online sales to residents (with a mild 2% CAGR as the category is mature). Other transport, which consists mainly of ferries and, to a lesser extent rail, both of which enjoyed much less familiarisation with online bookings compared to airlines, will see the fastest growth, with an 18% CAGR at constant 2017 prices. In the same vein, lodging online sales will see the second fastest growth, with a 10% CAGR.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International has a strong international reputation in the travel industry thanks to Passport’s extensive coverage, a growing client base and our work with key global bodies such as the United Nations World Tourism Organisation (UNWTO), World Travel Market (WTM) and World Travel and Tourism Council (WTTC).

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Online Travel Sales to Country Residents industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Online Travel Sales to Country Residents industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Online Travel Sales to Country Residents in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Online Travel Sales to Country Residents in Greece?
What are the major brands in Greece?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

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Online Travel Sales To Residents in Greece

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