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Country Report

Online Travel Sales to Country Residents in

Online Travel Sales To Residents in Japan

Oct 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Online travel sales to residents are benefiting from consumers' easy access to high-speed broadband and a high household penetration for smartphones. An estimated 93% of the population used the internet in 2017, while almost 75% will access the internet via mobile phones. In addition, many urban consumers are spending their lengthy daily commutes browsing online to pass the time. Many consumers are thus increasingly researching and booking travel online, with sales also benefiting from rapid expansion for online travel agencies. Traditional travel agencies and leading direct travel players are also increasingly investing in easy online booking, including smartphone apps. Online travel sales to residents will thus see a strong 7% current value growth in 2017 over the previous year, further gaining two percentage points in value share from offline sales and rising to almost 48% share.

PROSPECTS

The dynamic growth seen for online travel sales to residents during the review period is unlikely to continue into the forecast period, with this area continuing to face constraints. Growth is expected to slow from 9% value CAGR at constant 2017 prices in the review period to just 3% CAGR in the forecast period, with this only slightly higher than the 2% CAGR expected for travel as a whole. Growth will be hindered by an ageing population, with older consumers remaining more reluctant to buy online. Population ageing will thus hinder growth, as will the fact that older consumers tend to have greater spending power and more free time. Many consumers of all age groups will furthermore remain concerned about online security, however, and will prefer to browse online before buying offline.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International has a strong international reputation in the travel industry thanks to Passport’s extensive coverage, a growing client base and our work with key global bodies such as the United Nations World Tourism Organisation (UNWTO), World Travel Market (WTM) and World Travel and Tourism Council (WTTC).

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Online Travel Sales to Country Residents industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Online Travel Sales to Country Residents industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Online Travel Sales to Country Residents in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Online Travel Sales to Country Residents in Japan?
What are the major brands in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:

Report: PDF and Word
Market statistics: Excel workbook

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