In Kenya, rising internet penetration, improving internet infrastructure, expansion of online payment platforms and the increasingly tech-savvy population are some of the key factors that have stimulated the rapid growth of online travel sales to residents.
Online travel sales to residents is set to increase at a CAGR of 4% at constant 2017 prices over the forecast period. Growth is expected to be driven by the increasing modernisation of payments which is attributed to a combination of Kenya’s strong economic prospects, increasing internet connectivity, declining internet costs and increased access to and use of internet-enabled devices such as smartphones, tablets and PCs.
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Discover the latest market trends and uncover sources of future market growth for the Online Travel Sales to Country Residents industry in Kenya with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.
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