Online travel sales to residents recorded a strong performance in 2017 to reach KRW20.1 trillion. Airline direct online sales to residents was the winner in terms of actual value growth, while other transport direct online sales to residents witnessed the lowest growth rate in the category, as other transport operators are rather small or family-owned companies compared to the airline, lodging, and car rental operators in South Korea and they do not have sufficient resources to adapt online platforms as rapidly as larger companies.
Online travel sales to residents is expected to show strong growth, with a value CAGR of 8% over the forecast period as online has already become a major channel for consumers to select their travel products in South Korea.
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