Online travel sales to residents recorded double-digit value growth in 2017, due to the growth in tourism, which led to higher demand for airlines direct online sales and online travel agencies sales to residents. Apart from the increase in inbound arrivals, domestic tourism also contributed strongly as the Tourism Authority of Thailand continued to encourage domestic tourism throughout the year.
Online travel sales to residents is expected to record a value CAGR of 7% at constant 2017 prices over the forecast period. This can be attributed to the growth of online travel agencies sales to residents and airline direct online sales to residents over the forecast period. The growing number of technology-savvy consumers, faster and more stable internet connectivity and infrastructure, as well as improved security for online payments will also support overall online travel sales to residents. Special promotions by online travel agencies and airlines are expected to be witnessed throughout the forecast period in order to encourage customers to book via online channels.
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Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Thailand with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.