Strategy Briefing

Opportunities in Gut Health: Dairy and Beyond

Jul 2019

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Gut health is an emerging trend in the healthy living space. Functional dairy snacks with gut-friendly live cultures meet the demand of health-driven consumers. However, probiotics also expand from traditional dairy categories into snacking where consumers see indulgence merge with health benefits. Pioneering markets such as the US and Japan are ahead of the competition in terms of gut health. Prebiotics that feed good bacteria in the gut will lead the way in the future.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key findings

Gut health increasingly arouses interest

Gut health receives more and more interest from the food and drinks industry as well as consumers. The main focus is on digestive health, but it goes beyond and impacts not only consumers’ physical health, but also mental wellbeing due to the gut-brain axis.

Functional food leaves supplements behind

With health issues rising as a result of an ageing society, consumers increasingly opt for a preventative approach to remain healthy. The trend shifts towards functional food rather than supplements which ties in with consumers’ demand for naturally better-for-you products.

Remarkable success of certain fermented products from a low base

Many consumers now discover the health benefits of fermented products such as kefir and kombucha. Sales of such products have exploded in markets such as the US, Australia and the UK and are expected to debut in other markets.

Probiotics provide growth opportunities within dairy as well as snacking categories

Probiotics are now increasingly found in non-dairy snacking categories with new products being launched in traditional snacking categories such as snack bars, ice cream and savoury snacks. In the eyes of consumers, these products allow them to indulge while having healthy properties.

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Introduction

Scope

Key findings

Growth Limitations in Dairy

Market saturation in dairy leaving companies in search of growth

Asia Pacific and fermented dairy products see fastest growth

The Rise of Gut Health and Its Potential

What is ‘gut health’?

The impact of gut health on the human body is manifold

Probiotics, prebiotics and fibre are key ingredients that benefit gut health

Get more of the good bacteria with fermented products

Use of medication creating need to restore balance in gut

Digestive diseases and diabetes as cause of death

Cure versus prevention to tackle digestive health issues

Yoghurt builds on functional benefits, Sour Milk products on tradition

From probiotic to prebiotic to synbiotic

Kefir sparks interest in countries with no such tradition

Digestive health in dairy will gain in importance over forecast period

Gut Health New Product Developments in Dairy and Beyond

Gut health creates room for new product developments

Kefir opens up growth opportunities in niche categories

Focus on fibre reaches dairy products

Combining gut health with the on-the-go trend

Going dairy-free with live cultures

Beyond dairy - foods: Probiotics conquer traditional snacking categories

Prebiotics gain in importance

Prebiotic fibre for health activists

Beyond dairy - drinks: Fermentation and gut health gain popularity

Case study Japan: Probiotics provide an opportunity for category extension

Taking a Strategic Look at Gut Health

Opportunities for functional snacks in the natural, preventative space

Data paints a picture of ‘Artificial Asia’ versus ‘Natural Europe’

In Europe the focus is on natural preventative options

Natural gaining importance in some developing countries

China’s thirst for functional drinking yoghurt drives future growth

Need to educate consumers to increase awareness about gut health

Microbiome testing as a future tool for personalised nutrition

Recommendations

Key takeaways

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Megatrends

Strategy Briefing

Opportunities in Gut Health: Dairy and Beyond

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key findings

Gut health increasingly arouses interest

Functional food leaves supplements behind

Remarkable success of certain fermented products from a low base

Probiotics provide growth opportunities within dairy as well as snacking categories

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Growth Limitations in Dairy

Market saturation in dairy leaving companies in search of growth

Asia Pacific and fermented dairy products see fastest growth

The Rise of Gut Health and Its Potential

What is ‘gut health’?

The impact of gut health on the human body is manifold

Probiotics, prebiotics and fibre are key ingredients that benefit gut health

Get more of the good bacteria with fermented products

Use of medication creating need to restore balance in gut

Digestive diseases and diabetes as cause of death

Cure versus prevention to tackle digestive health issues

Yoghurt builds on functional benefits, Sour Milk products on tradition

From probiotic to prebiotic to synbiotic

Kefir sparks interest in countries with no such tradition

Digestive health in dairy will gain in importance over forecast period

Gut Health New Product Developments in Dairy and Beyond

Gut health creates room for new product developments

Kefir opens up growth opportunities in niche categories

Focus on fibre reaches dairy products

Combining gut health with the on-the-go trend

Going dairy-free with live cultures

Beyond dairy - foods: Probiotics conquer traditional snacking categories

Prebiotics gain in importance

Prebiotic fibre for health activists

Beyond dairy - drinks: Fermentation and gut health gain popularity

Case study Japan: Probiotics provide an opportunity for category extension

Taking a Strategic Look at Gut Health

Opportunities for functional snacks in the natural, preventative space

Data paints a picture of ‘Artificial Asia’ versus ‘Natural Europe’

In Europe the focus is on natural preventative options

Natural gaining importance in some developing countries

China’s thirst for functional drinking yoghurt drives future growth

Need to educate consumers to increase awareness about gut health

Microbiome testing as a future tool for personalised nutrition

Recommendations

Key takeaways

Why buy this report?

Want to find out more about this report?

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