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Strategy Briefing

Opportunities in Pantyliners

14 pages, Apr 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Although pantyliners account for only a small proportion of global sanitary protection sales, it is a growing category with significant room for further growth, particularly in developing markets. However, to tap into this growth it is important to understand the local differences in usage, perceptions, and preferences. This report analyses the differences in consumption patterns, highlighting growth opportunities, trends, and necessary considerations before entering new markets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Significant amount of unmet potential, particularly in developing markets.

Pantyliner sales account for 15% of global sanitary protection sales. While European markets lead in per capita consumption, usage in developing markets in LatAm, Asia Pacific, and MEA has room to grow.

Pantyliners is a category with potential for growth in these markets as the cost is much lower than other sanitary protection products, and is a cheaper alternative to light incontinence.

Shifting habits signal further growth in pantyliners.

Continuing to educate consumers helps influence consumption habits. Markets where consumers are educated about the benefits of daily pantyliner usage have seen positive growth arising from these efforts.In developing markets where women are entering the workforce, this shift in lifestyle is also expected to contribute to increased usage of pantyliners.

Manufacturers must understand local differences in usage and preferences of pantyliners before launching new products.

Levels of usage in pantyliners differ across regions, as perceptions of the products also differ. While in some markets consumers are likely to use pantyliners on a daily basis, in other markets they are more often used in conjunction with tampons during the menstrual cycle.In addition to usage and perceptions of the products, product features also vary. A failure to take into account preferences in product features can lead to failed product launches, as experienced by P&G in Denmark with scented liners.

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Scope

Key findings

Pantyliners is a growing category

Usage levels of pantyliners varies across regions

Popularity of pantyliners in Europe: East vs West

Why such low consumption levels in MEA?

MEA: market anomalies

Growth prospects in MEA

Future growth markets

Product trends and innovations focus on discretion

Opposing preferences: scented vs fragrance-free

Summary 1 key points to consider

Data parameters and report definitions

Why buy this report?

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Request more information

Euromonitor International

Euromonitor International

Megatrends

Strategy Briefing

Opportunities in Pantyliners

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Significant amount of unmet potential, particularly in developing markets.

Shifting habits signal further growth in pantyliners.

Manufacturers must understand local differences in usage and preferences of pantyliners before launching new products.

Want to find out more about this report?

Table of Contents

Scope

Key findings

Pantyliners is a growing category

Usage levels of pantyliners varies across regions

Popularity of pantyliners in Europe: East vs West

Why such low consumption levels in MEA?

MEA: market anomalies

Growth prospects in MEA

Future growth markets

Product trends and innovations focus on discretion

Opposing preferences: scented vs fragrance-free

Summary 1 key points to consider

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Strategy Briefing

Opportunities in Pantyliners

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Significant amount of unmet potential, particularly in developing markets.

Shifting habits signal further growth in pantyliners.

Manufacturers must understand local differences in usage and preferences of pantyliners before launching new products.

Want to find out more about this report?

Table of Contents

Scope

Key findings

Pantyliners is a growing category

Usage levels of pantyliners varies across regions

Popularity of pantyliners in Europe: East vs West

Why such low consumption levels in MEA?

MEA: market anomalies

Growth prospects in MEA

Future growth markets

Product trends and innovations focus on discretion

Opposing preferences: scented vs fragrance-free

Summary 1 key points to consider

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

Recently Viewed

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Complete Catalogue

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