Sales of oral care increased by 2% in 2020 due to the increased interest in health and hygiene, boosting sales in a number of areas. However, aligned to the outbreak of the virus, several areas, including tooth whiteners, mouth fresheners and dental floss, declined, being viewed as unessential items during a time of increased price sensitivity.
Due to the outbreak of the virus, changes were seen on the retailing landscape as consumers shopping behaviours adapted to both the lockdown period and the need for social distance. As such, the modern retailing channel increased, with e-commerce increasing its share, moving from 3% share in 2019 to 5% share for 2020.
In 2020 Colgate-Palmolive continued to lead the oral care category in Russia, covering over 20% of the landscape, especially contributing to toothbrushes and toothpaste categories. GlaxoSmithKline Healthcare held second place in the rank, leading in denture care and showing a positive dynamic in therapeutic toothpaste.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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