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Country Report

Oral Care in

Oral Care in Venezuela

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Government keeps meddling with the price of toothpaste

The oral care category mostly comprises toothpaste and manual toothbrushes, which make up the largest volume of units sold. The presence of dental floss and mouthwashes declined dramatically over the review period due to a limited allocation of foreign exchange for imports, which caused shortages of raw materials and inputs.

Due to shortages of inputs no new products are emerging

Faced with a hostile business environment, new product development is not part of companies’ key strategies. Companies have trouble not only producing but also bringing products from abroad and securing a steady presence, forcing them to a strategy of portfolio rationalisation.

Bleak forecast if government policies persist

As long as the government continues its erratic policy towards oral care products it is not reasonable to expect a reversal of the downward trend that started in 2014. The presence of premium brands is anticipated to remain negligible over the forecast period.

COMPETITIVE LANDSCAPE

Colgate maintains leadership in spite of image change

Multinationals continue to lead oral care in Venezuela. Colgate-Palmolive and Alticor (GBO: Amway Corp) accounted for the majority of sales value in 2017.

Poor variety continues in 2017

Numerous brands have abandoned the category since 2013, amongst them Crest, Aquafresh, Pepsodent and Sensodyne in the toothpaste category and Oral-B in both toothpaste and toothbrushes. Meanwhile, local players like Corporación Degil, which manufactures Dentalex toothpaste and mouthwash for institutional sales to hotels, briefly entered the mass consumption segment during 2017, without much success.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Venezuela?
What are the major brands in Venezuela?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in Venezuela - Category analysis

HEADLINES

PROSPECTS

Government keeps meddling with the price of toothpaste

Due to shortages of inputs no new products are emerging

Bleak forecast if government policies persist

COMPETITIVE LANDSCAPE

Colgate maintains leadership in spite of image change

Poor variety continues in 2017

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 10 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Inconsistent government policies continue to deter growth in 2017

Fears of further price ceilings shape product offerings

Domestic companies rise up against economic recession in 2017

Online stores are gaining traction across all segments in 2017

Beauty and personal care to continue on a downward volume trend due to adverse economic conditions

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Government keeps meddling with the price of toothpaste

Due to shortages of inputs no new products are emerging

Bleak forecast if government policies persist

COMPETITIVE LANDSCAPE

Colgate maintains leadership in spite of image change

Poor variety continues in 2017

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in Venezuela - Category analysis

HEADLINES

PROSPECTS

Government keeps meddling with the price of toothpaste

Due to shortages of inputs no new products are emerging

Bleak forecast if government policies persist

COMPETITIVE LANDSCAPE

Colgate maintains leadership in spite of image change

Poor variety continues in 2017

CATEGORY DATA

Beauty and Personal Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Inconsistent government policies continue to deter growth in 2017

Fears of further price ceilings shape product offerings

Domestic companies rise up against economic recession in 2017

Online stores are gaining traction across all segments in 2017

Beauty and personal care to continue on a downward volume trend due to adverse economic conditions

MARKET DATA

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