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Learn moreMay 2018
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The oral care category mostly comprises toothpaste and manual toothbrushes, which make up the largest volume of units sold. The presence of dental floss and mouthwashes declined dramatically over the review period due to a limited allocation of foreign exchange for imports, which caused shortages of raw materials and inputs.
Faced with a hostile business environment, new product development is not part of companies’ key strategies. Companies have trouble not only producing but also bringing products from abroad and securing a steady presence, forcing them to a strategy of portfolio rationalisation.
As long as the government continues its erratic policy towards oral care products it is not reasonable to expect a reversal of the downward trend that started in 2014. The presence of premium brands is anticipated to remain negligible over the forecast period.
Multinationals continue to lead oral care in Venezuela. Colgate-Palmolive and Alticor (GBO: Amway Corp) accounted for the majority of sales value in 2017.
Numerous brands have abandoned the category since 2013, amongst them Crest, Aquafresh, Pepsodent and Sensodyne in the toothpaste category and Oral-B in both toothpaste and toothbrushes. Meanwhile, local players like Corporación Degil, which manufactures Dentalex toothpaste and mouthwash for institutional sales to hotels, briefly entered the mass consumption segment during 2017, without much success.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Oral Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Oral Care in Venezuela market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.